Strategic Management

Strategic Management : A Cross-functional Approach

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Description

For undergraduate/graduate-level courses in Strategic Management and Business Policy. This first-of-its-kind text offers students a cross-functional perspective on strategic management-emphasizing strategic concepts and tools from the fields of finance, accounting, international business, information systems, and marketing. It shows students that successful strategic management requires an ability to see the organization as a whole, and demonstrates how different departments interact and depend on one another to survive in today's business world.show more

Product details

  • Paperback | 266 pages
  • 179.8 x 235.2 x 11.4mm | 421.85g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • English
  • 0130422134
  • 9780130422132

Table of contents

1. Strategic Management: An Overview. 2. Creating Value: A Strategic Imperative. 3. Developing a Mission & Understanding Strategy. 4. The Internal Audit. 5. The External Audit. 6. Setting Objectives and Making Strategic Choices. 7. Financial Tools for Strategic Choice. 8. Strategy Implementation: Leading People & Change. 9. Strategy Implementation: Managing the Organizational Issues. 10. Assessing Value Creation.show more

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