The Strategic Management of Organisations

The Strategic Management of Organisations

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We are pleased to announce the publication of The Strategic Management of Organisationsby Adrian Haberberg and Alison Rieple both of the University of Westminster. This exciting new text from Pearson Education is an essential introduction to strategy for undergraduate students taking business studies and related degrees. It is intended to help students understand the theory of strategic management and competitive advantage and, most importantly, apply that theory in practice. Together, the authors have succeeded in writing a clear and accessible introduction to this complex and challenging subject matter. The clarity of the language and the international approach also make this book very suitable for managers and postgraduate students who do not have English as their first language. The book blends traditional approaches with the more recently developed resource-based view of the firm and provides up-to-date theoretical insights in such areas as increasing returns, organisational learning, corporate parenting and electronic commerce. Rather than viewing strategic management in isolation the book continually makes reference aims to help students to connect it with their studies in related disciplines such as economics, finance, marketing and organisational theory. It takes a balanced view of the strategy process, giving equal importance to insights from economics and to considerations of politics, power, human emotion and more

Product details

  • Paperback | 864 pages
  • 188 x 242 x 46mm | 1,419.76g
  • Pearson Education (US)
  • Upper Saddle River, United States
  • English
  • 0130219711
  • 9780130219718
  • 1,998,430

Table of contents

Preface Introduction PART 1: CORE CONCEPTS Strategy and the organisation Organisational purpose Competitive failure and success Assessing failure and success PART 2: UNDERSTANDING THE BASES OF COMPETITIVE ADVANTAGE Assessing the environment and the nature of competition Competitive stance Strategic resources The internal configuration of organisations Corporate level strategy Structure, information, control and reward systems PART 3: FROM STRATEGIC ANALYSIS TO STRATEGY FORMULATION Strategic priorities and strategic options Strategies in different contexts PART 4: STRATEGY IMPLEMENTATION Assessing the potential for change Managing change Strategy development methods PART 5: REFLECTIONS Reflections on the nature of strategy PART 6: CASE STUDIES The UK food retailing industry in 1998 The world-wide recorded music industry Bertelsmann Music Group Entertainment (BMGE) and Bertelsmann AG Ryanair Reliance Industries Ltd& where growth is a way of life Has Siemens lost its way? The British Broadcasting Corporation References Indexshow more

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