Strategic Management

Strategic Management : In Action

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Description

For courses in Strategic Management. Strategic Management in Action, 3rd Edition is clearly differentiated from other texts by its conversational writing style, brief paperback format, increased use of pedagogy, and emphasis on students doing strategy. The volume effectively integrates strategy theory and strategy action in an exciting and engaging way.show more

Product details

  • Paperback | 368 pages
  • 204 x 254 x 14mm | 650g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • 3rd International edition
  • 0131293885
  • 9780131293885

Table of contents

1. Introducing the Concepts Chapter. 2. The Context of Managing Strategically. 3. Assessing Opportunities and Threats: Doing an External Analysis. 4. Assessing Strengths and Weaknesses: Doing an Internal Analysis. 5. Functional Strategies. 6. Competitive Strategies. 7. Corporate Strategies. 8. Strategic Management in Other Organization Types. Appendix 1: How To Do a Case Analysis. Appendix 2: Comprehensive Cases for Analysis. Index.show more

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