Strategic Management : A Casebook
Appropriate for Strategic Management and Business Policy courses. This text supports Strategy and Policy courses by providing high-quality, class-tested cases with the underlying theme of a general manager facing issues of strategy formulation and implementation, strategic change, and personal action. Cases include those from the Richard Ivey School of Business, Harvard Business School, IMD, and independent sources.
- Hardback | 592 pages
- 209.3 x 252.98 x 33.27mm | 1,310.88g
- 30 Nov 2004
- Pearson Education (US)
- Prentice Hall
- Upper Saddle River, United States
- 7th edition
Table of contents
PART ONE: Introduction to Strategic Management 1Asiasports: Hockey Night in Hong Kong 2Aikenhead's PART TWO: Strategy - Environment 3Cola Wars Continue: Coke and Pepsi in the Twenty-First Century 4Non Stop Yacht, S.L. 5Matching Dell 6 Quebecor Inc.: The Decision to Acquire Vidiotron 7 7 Grand & Toy: Staples' Competitive Threat 8 Napster And MP3: Redefining The Music Industry 9 WestJet Looks East Strategic Management: A Casebook 10 Wal-Mart Stores in 2003 PART THREE: Strategy - Resources 11Harlequin Enterprises: The MIRA Decision 12Starbucks 13Meubles Canadel: Looking Towards the Future 14Harley-Davidson 15McDonald's and the McCafi Coffee Initiative PART FOUR: Strategy - Organization 16The GE Energy Management Initiative (A) 17The Loewen Group 18First Bank Direct PART FIVE: Strategy - Management Preferences 19Cameco in Kyrgyzstan: Corporate Social Responsibility Abroad 20Merck and Co. Inc PART SIX: Scope of the Firm 21Finning International Inc. in the United Kingdom 22messageTech, Inc. 23Newell Company: The Rubbermaid Opportunity 24ING Direct: Considering E-Brokering PART SEVEN: Implementing Strategy 25Campbell Soup Company Ltd. 26Manchester Wholesale Distributors (A) 27Silent Witness Enterprises Ltd. PART EIGHT: Strategic Analysis and Personal Action 28Research in Motion: The Acquisition of Slangsoft (A) 29Maple Leaf Consumer Foods: Fixing Hot Dogs (A) 30Greg Dyke: Taking the Helm at the BBC (A) PART NINE: Comprehensive 31Sabena Belgian World Airlines (A) 32Nestle-Rowntree (A) 33NovaScotian Crystal 34Henry Birks & Sons, Inc. 35Audible.com.