Strategic Management in Information Technology

Strategic Management in Information Technology

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Description

This casebook explores the strategy and management issues at the heart of the constant change in the information technology industry. The text examines issues such as intense price competition, declining opportunities for differentiation, shorter product life cycles, achieving superior quality, focusing organisation on new merging growth business, motivation and empowering employees. Five sections cover industry dynamics, competitive and functional strategic, government and globalisation, functional areas of business and general management issues.show more

Product details

  • Hardback | 368 pages
  • 212.1 x 262.4 x 21.3mm | 1,064.96g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • English
  • Facsimile
  • Facsimile
  • 0130985597
  • 9780130985590

Back cover copy

An entire casebook dedicated to the information technology industry might seem odd; after all, how many casebooks are focused on the automobile or steel industries? Yet information technology seems so pervasive and so important in the 1990s and beyond that many companies and schools have found studying information technology central to management education.show more

Table of contents

Industry Notes. Competitive Strategy. Globalization and Government. Financial Marketing and Manufacturing Strategy. General Management.show more

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