Strategic Management in Information Technology
This casebook explores the strategy and management issues at the heart of the constant change in the information technology industry. The text examines issues such as intense price competition, declining opportunities for differentiation, shorter product life cycles, achieving superior quality, focusing organisation on new merging growth business, motivation and empowering employees. Five sections cover industry dynamics, competitive and functional strategic, government and globalisation, functional areas of business and general management issues.
- Hardback | 368 pages
- 212.1 x 262.4 x 21.3mm | 1,064.96g
- 01 Jan 1994
- Pearson Education Limited
- Harlow, United Kingdom
Back cover copy
An entire casebook dedicated to the information technology industry might seem odd; after all, how many casebooks are focused on the automobile or steel industries? Yet information technology seems so pervasive and so important in the 1990s and beyond that many companies and schools have found studying information technology central to management education.
Table of contents
Industry Notes. Competitive Strategy. Globalization and Government. Financial Marketing and Manufacturing Strategy. General Management.