Strategic Management

Strategic Management : Concepts and Cases

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For undergraduate courses in Strategic Management, Strategy, and Business Policy. The tenth edition of Strategic Management is a current, well-written strategic management textbook with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. 46 Experiential Exercises, and 43 cases are more

Product details

  • Paperback | 824 pages
  • 203 x 254 x 29mm | 1,426g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • 10th International edition
  • Illustrations, maps
  • 0131276751
  • 9780131276758

Table of contents

(NOTE: Each chapter contains Notable Quotes and Objectives, Key Terms, Current Readings, Discussion Questions, and Experiential Exercises.) I. OVERVIEW OF STRATEGIC MANAGEMENT. 1. The Nature of Strategic Management. Cohesion Case: Krispy Kreme Donuts-2004. II. STRATEGY FORMULATION. 2. The Business Mission. 3. The External Assessment. 4. The Internal Assessment. 5. Strategies in Action. 6. Strategy Analysis and Choice. III. STRATEGY IMPLEMENTATION. 7. Implementing Strategies: Management and Operations Issues. 8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues. IV. STRATEGY EVALUATION. 9. Strategy Review, Evaluation, and Control. V. STRATEGIC MANAGEMENT CASE ANALYSIS. How to Prepare and Present a Case Analysis. A Sample Case Analysis for Krispy Kreme Donuts (KKD). Name Index. Subject Index. Company index. CASES. SERVICE COMPANY CASES. Telecommunications. 1. Verizon Communications-2004, Melissa Birch. 2. Nextel Communications-2004, Brian Barbour. Airlines. 3. Southwest Airlines Co.-2004, Amit Shah and Charles R. Sterrett. 4. AMR Inc.-2004, Andrew Graff. Internet Companies. 5. E-Trade Financial, Corp.-2004, William Doulaveris. 6. e-Bay Inc.-2004, Marcelo De Mattos. 7., Inc.-2004, Carina San-Marina. Retailers. 8. The Kroger Company-2003, Alen Badal. 9. Limited Brands--2004 M. Jill Austin. 10. Wal-Mart Stores, Inc.-2004, Amit Shah, Evan Offstein, and Tyra Phipps. 11. Target Corporation-2003, Henry Beam. Entertainment. 12. Mandalay Resort Group-2004, John K. Ross, III, Mike Keeffe, and Bill Middlebrook. 13. Royal Caribbean Cruises Ltd.--2004, Robert L. Stevenson. Small For-Profit Businesses. 14. The Quarry, Inc., Indoor Climbing Center-2004, Harold Koch. 15. First Reliance Bank-2004, Benjamin R. Lanier Jr. 16. Bridal Gallery-2003, Carol Cumber, Bianca Ornelas, and Paul Reed. 17. Champions-Hydro Lawn, Inc.-2003, Joe Kavannaugh, Marilyn Butler, Misty Poissoit, and Leslie Toombs. Nonprofit Organizations. 18. Audubon Nature Institute-2004, Caroline Fisher. 19. Central United Methodist Church--2004, Robert T. Barrett. 20. The United States Postal Service-2004, Lori Lyerly. 21. American Red Cross-2004, Stephanie Schaller. 22. The Classic Car Club of America-2004, Mattew C. Sonfield. 23. Utah Valley State College -2004, Lowell Glenn, David Johnson, and Bradley A. Winn. MANUFACTURING COMPANY CASES. Transportation. 24. Harley-Davidson, Inc.-2004, Richard A. Cox. 25. Winnebago Industries, Inc.-2004, Eugene M. Bland and John G. Marcis. Cosmetics. 26. Avon Products, Inc.-2004, James Camerius. 27. Revlon, Inc.-2004, Jill Austin. Food and Beverage. 28. Pilgrim's Pride Corporation-2004, James Harbin. 29. Anheuser Busch-2004, Michelle Ghoens. Aerospace. 30. Boeing-2004, Carolyn R. Stokes. 31. Lockheed Martin Corporation-2004, Jim Meshaw. Computers. 32. Apple Computer-2004, Suzanne Harrington. 33. Gateway Computer-2004, Ben Zhang. Medical. 34. Stryker Corporation-2004, Henry Beam. 35. Biomet, Inc.-2004, Satish Deshpande. Sporting Goods. 36. Nike, Inc.-2004, Jill Austin. 37. Reebok International, Ltd.-2004, Todd Butler. 39. Calloway Golf -2004, Mark Bube. Tobacco. 40. UST, Inc.-2004, Marilyn M. Helms. 41. RJR Tobacco Co.-2004, George more

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150 ratings
3.7 out of 5 stars
5 35% (53)
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3 24% (36)
2 11% (16)
1 7% (10)
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