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Strategic Management
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Description
Strategic Management, 4e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases. Rothaermel 4e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing students' skills to become successful future leaders capable of making well-reasoned strategic decisions.
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Product details
- Paperback | 594 pages
- 216 x 252 x 20mm | 885g
- 23 Jan 2018
- McGraw-Hill Education
- OH, United States
- English
- 4th edition
- 183 Illustrations, unspecified
- 1260092372
- 9781260092370
- 63,397
Table of contents
PART ONE: ANALYSISCHAPTER 1: What Is Strategy?CHAPTER 2: Strategic Leadership: Managing the Strategy ProcessCHAPTER 3: External Analysis: Industry Structure, Competitive Forces, and Strategic GroupsCHAPTER 4: Internal Analysis: Resources, Capabilities, and Core CompetenciesCHAPTER 5: Competitive Advantage, Firm Performance, and Business ModelsPART TWO: FORMULATIONCHAPTER 6: Business Strategy: Differentiation, Cost Leadership, and Blue OceansCHAPTER 7: Business Strategy: Innovation, Entrepreneurship, and PlatformsCHAPTER 8: Corporate Strategy: Vertical Integration and DiversificationCHAPTER 9: Corporate Strategy: Strategic Alliances, Mergers and AcquisitionsCHAPTER 10: Global Strategy: Competing Around the WorldPART THREE: IMPLEMENTATIONCHAPTER 11: Organizational Design: Structure, Culture, and ControlCHAPTER 12: Corporate Governance and Business EthicsPART FOUR: MINICASESPART FIVE: FULL-LENGTH CASES
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About Frank T. Rothaermel
Frank T. Rothaermel (Ph.D., University of Washington) is a professor of Strategic Management and in the Scheller College of Business at the Georgia Institute of Technology. BusinessWeek names Frank one of Georgia Tech's Prominent Faculty in their national survey of business schools. The Kauffman Foundation Views Frank as one of the world's 75 thought leaders in entrepreneurship and innovation. Frank is an Alfred P. Sloan Industry Studies Fellow, and also holds a National Science Foundation (NSF) CAREER award, which "is a Foundation-wide activity that offers the National Science Foundation's most prestigious awards in support of...those teacher-scholars who most effectively integrate research and education...(NSF CAREER Award description). Frank has a wide range of teaching experience, including at the Georgia Institute of Technology, Georgetown University, Politenico di Milano, St. Gallen University (Switzerland), and the University of Washington. He received numerous teaching awards for excellence in the classroom. Frank's research interests lie in the areas of strategy, innovation, and entrepreneurship. To inform his research he has conducted extensive field work and executive training with leader corporations like Amgen, Daimler, Eli Lilly, GE Energy, GE Healthcare, Hyundai Heavy Industries (South Korea), Kimberly-Clark, Microsoft, McKesson, NCR, amount others. Frank regularly translates his research findings for wider audiences in articles in Forbes, MIT Sloan Management Review, Wall Street Journal, and elsewhere.
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