Strategic Management

Strategic Management : Concepts: International Edition

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For undergraduate courses in Strategic Management, Strategy, and Business Policy.Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. 41 Experiential Exercises, and 41 cases are included.
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Product details

  • Paperback | 368 pages
  • 203 x 252 x 14mm | 653g
  • Pearson
  • United States
  • 9th edition
  • 0131202359
  • 9780131202351

Table of contents

(NOTE: Each chapter contains Notable Quotes and Objectives, Key Terms, Current Readings, Discussion Questions, and Experiential Exercises.)INTRODUCTION. How to Analyze a Business Policy Case. I. OVERVIEW OF STRATEGIC MANAGEMENT. 1. The Nature of Strategic Management. The Cohesion Case: American Airlines, 2000. II. STRATEGY FORMULATION. 2. The Business Mission. 3. The External Assessment. 4. The Internal Assessment. 5. Strategies in Action. 6. Strategy Analysis and Choice. III. STRATEGY IMPLEMENTATION. 7. Implementing Strategies: Management Issues. 8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues. IV. STRATEGY EVALUATION. 9. Strategy Review, Evaluation, and Control. Name Index. Subject Index. Company index.
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