Strategic Management: Cases

Strategic Management: Cases

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For undergraduate courses in Strategic Management, Strategy, and Business Policy. Designed in functional four-color, this text offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. 41 cases are more

Product details

  • Paperback | 496 pages
  • 203 x 252 x 18mm | 846g
  • Pearson Education (US)
  • Upper Saddle River, United States
  • 9th International edition
  • 0131202375
  • 9780131202375

Table of contents

SERVICE COMPANIES. Airlines. 1. Southwest Airlines Co.-2002, Amit Shah and Charles R. Sterrett. 2. US Airways Group, Inc.-2002, John C. Urbanski and Eugene M. Bland. Internet Companies. 3. E-Trade Group, Inc.-2002, Sandra H. Durant. 4. EBay-2002, Will Eskridge. 5., Inc.-2002, Margie Goodson.Retailers. 6. Limited Brands.-2002, M. Jill Austin. 7. Wal-Mart Stores, Inc.-2002, Amit Shah and Tyra Phipps. 8. Target Corporation-2002, Henry Beam. 9. Best Buy Company, Inc.-2002, Alen Badal. Hotel and Gaming. 10. Mandalay Resort Group-2002, John K. Ross, III, Mike Keeffe, and Bill Middlebrook.11. Harrah's Entertainment, Inc.-2002, Mary R. Dittman. Banks. 12. Wachovia Corporation-2002, Fred R. David. 13. First State Bank of Roans Prairie-2002, Paul Reed, Jason Gooch, and Gerald Kohers. Zoos and Clubs. 14. The Audubon Nature Institute-2002, Caroline M. Fisher.15. Riverbanks Zoological Park and Botanical Garden-2002, Carolyn R. Stokes and Eugene M. Bland. Travel. 16. Carnival Corporation-2002, Mike Keefe, John K. Ross, III, and Bill Middlebrook.17. Royal Caribbean Cruises, Ltd.-2002, Lenessa E. Hawkins. Churches. 18. Central United Methodist Church-2002, Robert T. Barrett.19. Elkins Lake Baptist Church-2002, Paul R. Reed, William B. Green, and Diane J. Green. Retailers. 20. Winn-Dixie Stores, Inc.-2002, Brian Kinard.21. Strictly Roots Natural Hair Care Salon-2002, Paul R. Reed et al. MANUFACTURING COMPANIES. Transportation. 22. The Classic Car Club of America-2002, Matthew C. Sonfield.23. Harley-Davidson, Inc.-2002, Richard A. Cox.24. Winnebago Industries, Inc.-2002, John G. Marcis and Eugene M. Bland. Cosmetics. 25. Avon Products, Inc.-2002, James Camerius.26. Revlon, Inc.-2002, M. Jill Austin. Food. 27. Pilgrim's Pride Corporation-2002, James L. Harbin.28. H.J. Heinz Company-2002, Henry Beam.29. Hershey Foods Corporation-2002, Forest David. Aerospace. 30. Boeing-2002, Carolyn R. Stokes and Arthur S. Boyett.31. Lockheed Martin Corporation-2002, K. Todd Ellison. Computers. 32. Dell Computer Corporation-2002, Nicole Seminario.33. Hewlett-Packard Company-2002, Fred David. Medical. 34. Stryker Corporation-2002, Henry H. Beam.35. Biomet, Inc.-2002, Satish P. Deshpande. Magazines. 36. Playboy Enterprises, Inc.-2002, Kay Lawrimore-Belanger.37. The Readers Digest Association, Inc.-2002, Robert Shane. Footwear. 38. Nike, Inc.-2002, M. Jill Austin.39. Reebok International, Ltd.-2002, Carlisle P. Sampson. Tobacco and Beer. 40. UST, Inc.-2002, Marilyn M. Helms.41. Coors-2002, Stephanie more