ActiveBook, Strategic Management

ActiveBook, Strategic Management

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For undergraduate courses in Strategic Management and Business Policy.

Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. Numerous Experiential Exercises.
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Product details

  • Paperback | 234 pages
  • 203.2 x 261.6 x 12.7mm | 408.24g
  • Pearson
  • Upper Saddle River, NJ, United States
  • English
  • 8th edition
  • 0130663425
  • 9780130663429

Back cover copy

DON'T JUST READ. LEARN! The activebook(TM) experience is an interactive, online, digital book that integrates multimedia resources with the textbook to greatly enhance student learning. THE active book(TM) EXPERIENCE: Uses the Web for what it's good at! An activebook(TM) experience takes full advantage of the online environment. Gearing Up quizzes highlight the chapter's central concepts. Our Active Examples and Active Exercises help students explore the chapter's most important points through video, audio, and text. Our Active Concept Checks allow students to test their understanding of the material at the end of major sections, with links back to appropriate coverage. Chapter Wrap-Ups include a practice quiz, which gives students a chance to test their knowledge. Dynamic content is updated as often as needed. Lets students learn the way they learn best! The activebook(TM) experience engages students of all learning styles through our online print, audio, and video resources. Students can annotate their activebookT11 experience and customize their view of the book's dynamic resources. Gives students more for less! The activebook(TM) experience gives students multimedia and interactive content, and costs less than traditional textbooks. Even though the core text is retained in print, the print component is shorter than a traditional text. The boxed material, chapter summaries, exercises, and other content that can be made dynamic reside in the online component.
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Table of contents


How to Analyze a Business Policy Case.
Instructions for Using The Strategy Formulator Software.

1. The Nature of Strategic Management.

2. The Business Mission.
3. The External Assessment.
4. The Internal Assessment.
5. Strategies in Action.
6. Strategy Analysis and Choice.

7. Implementing Strategies: Management Issues.
8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and CIS Issues.

9. Strategy Review, Evaluation, and Control.
Name Index.
Subject Index.
Company index.
CASES. (NOTE: *= New to This Edition. All Cases Updated with 1999 Financial Information.)

Service Companies.
Internet Companies. 1. E-Trade, Inc.-2000, Phillip Lynn. * 2. E-Bay Inc.-2000, Stephen M. Giordano. * 3., Inc.-2000, Phillip Bartlett and Fred David. *Retailers. 4. The Limited, Inc.-2000, Jill Austin. 5. Wal-Mart Stores Inc.-2000, Amit Shah and Tyra Phipps. 6. Target Corporation-2000, Henry H. Beam.Hotel and Gaming. 7. Mandalay Resort Group-2000, John Ross. 8. Harrahs Entertainment, Inc.-2000, Mary R. Dittman.Banks. 9. First Union Corporation-2000, Brian E. Williamson. *10. Wachovia Corporation-2000, Jule Eldridge III. *Zoos and Clubs.11. The Audubon Institute-2000, Caroline Fisher and Claire J. Anderson.12. Riverbanks Zoological Park and Botanical Garden-2000, Carolyn R. Stokes and Eugene M. Bland.13. The Classic Car Club of America-2000, Matthew C. Sonfield.Hospitals.14. M.D. Anderson Biomedical Services Department, Paul Reed, et. al.15. Quorum Health Group, Inc.-2000, Teresa DeWitt Dullaghan. *Travel.16. Greyhound Lines, Inc.-2000, James Harbin.17. Carnival Corporation-2000, Mike Keefe et al.18. Southwest Airlines Co.-2000, Amit Shah and Charles R. Sterrett.Churches.19. Central United Methodist Church-2000, Robert T. Barrett.20. Elkins Lake Baptist Church-2000, Paul Reed et al.Railroad.21. RailTex, Inc.-2000, Paul Reed et al. Manufacturing Companies.
Transportation.22. Harley-Davidson, Inc.-2000, Ricky Cox.23. Winnebago Industries, Inc.-2000, Eugene M. Bland and John G. Marcis.Cosmetics.24. Avon Products, Inc.-2000, James Camerius.25. Revlon, Inc.-2000, M. Jill Austin.Food.26. Pilgrim's Pride Corporation- 2000, James L. Harbin.27. H.J. Heinz Company-2000, Henry H. Beam.28. Hershey Foods Corporation- 2000, Forest R. David.Aerospace.29. The Boeing Company-2000, Carolyn R. Stokes.30. Lockheed Martin Corporation-2000, Wayne Chamblee. *Computers.31. Dell Computer Corporation-2000, Cindy R. Smith.32. Apple Computer, Inc.-2000, David Stanton.33. Compaq Computer Corporation-2000, Maria Margiotis. *34. Research in Motion-2000, David Griffin. *Medical.35. Stryker Corporation-2000, Henry H. Beam.36. Biomet, Inc.-2000, Satish P. Deshpande.Magazines.37. Playboy Enterprises, Inc.-2000, Kay W. Lawrimore and Fred R. David.38. Readers Digest Association, Inc.-2000, Caroll Braddock. *Footwear.39. Nike, Inc.-2000, M. Jill Austin.40. Reebok International, Ltd.-2000, Angela G. Page. *Tobacco.41. UST, Inc.-2000, Marilyn M. Helms and Fred R. David.
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Rating details

133 ratings
3.86 out of 5 stars
5 38% (51)
4 26% (35)
3 23% (31)
2 8% (10)
1 5% (6)
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