Strategic Management in Action

Strategic Management in Action

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Description

Continuing the tradition of the previous edition, Strategic Management in Action, 2e integrates the most current strategic management theories and practices in an engaging and exciting format. Features! *New! Comprehensive cases at the end of the text including companies such as Amazon.com, Levi-Strauss, and Starbucks. *New! "Strategic Management in an E-Business World" boxes in every chapter explore e-business concepts and how decision makers are dealing with the dynamic changes taking place in that area. " *New! "Strategic Management-The Global Perspective" boxes in each chapter emphasize the international scope of today's business environment and examples from companies around the world. *New! "The Grey Zone" asks students to think about the ethical implications inherent in strategic decision making. *A Companion Web site-Gives students access to online study guides, Internet resources, and related exercises. Visit the site at www.prenhall.com/coulter.show more

Product details

  • Paperback | 396 pages
  • 200.7 x 251.5 x 25.4mm | 680.4g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • English
  • Revised
  • 2nd Revised edition
  • 0130400068
  • 9780130400062

Table of contents

1. Introducing the Concepts. 2. The Context of Managing Strategically. 3. Assessing Opportunities and Threats: Doing an External Analysis. 4. Assessing Strengths and Weaknesses: Doing An Internal Analysis. 5. Functional Strategies. 6. Competitive Strategies. 7. Corporate Strategies. 8. Strategic Management in Other Organization Types.show more

Rating details

31 ratings
3.45 out of 5 stars
5 23% (7)
4 26% (8)
3 32% (10)
2 13% (4)
1 6% (2)
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