Strategic Design Practices for Competitive Advantage
32%
off

Strategic Design Practices for Competitive Advantage

3.5 (2 ratings by Goodreads)
By (author)  , By (author) 

Free delivery worldwide

Available. Dispatched from the UK in 3 business days
When will my order arrive?

Description

Design professionals' in innovation are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. Their rol is growing towards a more strategic one. In order to effectively play this role, design professionals need to master a set of strategic practices - i.e., routinized actions and ways of working. However, many designers lack knowledge on specific practices for acting effectively on a strategic level in innovation projects. This book introduces eight strategic design practices. These practices help the design professionals become familiar with effective tools for strategic innovation projects and give them a set of guidelines for easily and quickly applying these practices and tools.show more

Product details

  • Paperback | 228 pages
  • 189 x 244 x 18mm | 680g
  • BIS Publishers B.V.
  • Amsterdam, Netherlands
  • English
  • 9063694458
  • 9789063694456
  • 35,518

Review quote

"Finally there is a practical book on strategic design. . . . The content comes from the best possible mix of leading academics and seasoned practitioners, who not only have the advanced experience, but also the talent to clearly communicate about these matters" -Cees de Bont, Dean of School of Design, Hong Kong Polytechnic Universityshow more

Flap copy

Strategic design is a growing professional field. Strategic designers are more and more often called to use their principles, tools and methods to infl uence the innovation strategy of the companies they work with. This extended role requires designers to be able to balance human centeredness with technical feasibility and business viability in their projects. This book illustrates eight strategic design practices that can enable designers to achieve this balance: envisioning, inspiring, simplifying, structuring, aligning, translating, embracing and educating. These practices are organized in four parts, each representing a key stage or aspect of a strategic design project. Part I (Setting the objectives of a strategic design project), Part II (Configuring a strategic design project) and Part IV (Embedding a strategic design project) represent the sequential stages of a strategic design project, while Part III (Orchestrating as strategic design project) describes the ongoing, fundamental activity of a strategic designer as a facilitator. Every chapter contains a set of tools and methods that we believe will prepare designers to infl uence strategic decision making and balance desirability, feasibility and viability, and real-world cases that illustrate how the tools and methods can work in practice .show more

Back cover copy

If you are a designer and want to better understand and develop your strategic potential, this book is for you! This book off ers eight strategic design practices for design professionals who seek to grow or have already grown into a more strategic role in innovation. These practices have been distilled by expert strategic designers (from, for instance, Philips, Fabrique, npk design, Lifework, Reframing Studio) and researchers in the field of strategic design. The practices are illustrated through tools, methods, cases and guidelines that together will enable you to quickly familiarize with them and get ready to apply them in your next strategic design project.show more

About Giulia Calabretta

Dr. Giulia Calabretta is Assistant Professor in Strategic Value of Design at Faculty of Industrial Design Engineering, Delft University of Technology (Delft Netherlands). Giulia earned her PhD from ESADE Business School (Barcelona, Spain). Her research interests are in the area of innovation and design management. Currently her research is focused on understanding how design skills and methods can be effectively integrated in the strategy and processes of companies, with a particular interest on the role of designers in innovation strategy and early development. Her research has been published in such journals as the Journal of Product Innovation Management, Journal of Business Ethics, and Journal of Service Management. Prof. Gerda Gemser is Full Professor of Business and Design at RMIT University of Technology and Design, Melbourne, Australia. She is one of the distinguished full professors appointed by RMIT University to stimulate design research. Gerda earned her PhD degree at the Rotterdam School of Management (The Netherlands). She has conducted different studies on the effects of design on company performance (in cooperation with the European governments and design associations such as the Association of Dutch Designers (BNO) and Premsela). She has held positions at different universities in The Netherlands, including Delft University of Technology and Erasmus University (Rotterdam School of Management). She has been a visiting scholar at the Wharton School, University of Pennsylvania (US) and Sauder School of Business, University of British Columbia (Canada). Her research is focused on management of innovation and design in particular. She is part of the editorial board of Journal of Design, Business and Society, is co-chair of the Advisory Board for the annual Design for Business research conference as organized by Agideas (Design Foundation Melbourne), and is part of the Executive Board of RMIT's Design Research Institute. She has published in journals such as Organization Science, Organization Studies, Journal of Management, Journal of Product Innovation Management, Long Range Planning, and The Design Journal, International Journal of Design and Design Studies. Dr Ingo Karpen is an Associate Professor and cross-disciplinary researcher in Marketing, Strategy, and Design at RMIT University, Melbourne. Ingo is also a visiting Professor at Copenhagen Business School. In his research, Ingo focuses on drawing on service and design principles to better understand and inform value co-creation strategies in service systems; measuring and investigating the interplay of service-driving organizational design and customer experience design; and managing service systems and human relations towards more engaging experience processes and experience outcomes. Ingo collaborates with international business partners across industries to facilitate knowledge generation for the betterment of business and society. He has published in the Journal of Service Research, Journal of Retailing, Journal of Business Research, Marketing Theory, Journal of Strategic Marketing, Journal of Service Theory and Practice and International Marketing Review. He is a recipient of several national and international awards for his teaching and research..show more

Rating details

2 ratings
3.5 out of 5 stars
5 50% (1)
4 0% (0)
3 0% (0)
2 50% (1)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X