STRATEGIC BUSINESS PLANNING 2ND EDITION

STRATEGIC BUSINESS PLANNING 2ND EDITION

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Description

A practical, how-to guide for every level of management, setting out each stage of the author's SBP (strategic business planning) process, from planning and financial analysis through competitor/market analysis, to evaluation.show more

Product details

  • Book | 320 pages
  • Kogan Page Ltd
  • London, United Kingdom
  • 0749431040
  • 9780749431044