Strategic Brand Mgmt&Rev Case Bk Strtgc

Strategic Brand Mgmt&Rev Case Bk Strtgc

4.3 (20 ratings by Goodreads)
By (author) 

List price: US$93.99

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks

Description

Incorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a theoretical foundation with numerous techniques and practical insights. Suitable for both graduates and upper-level undergraduates.
show more

Product details

  • Mixed media product | 2 pages
  • 184 x 242 x 50mm | 1,818.93g
  • Prentice Hall
  • Upper Saddle River, United States
  • English
  • 2nd edition
  • 0131216112
  • 9780131216112

Rating details

20 ratings
4.3 out of 5 stars
5 50% (10)
4 35% (7)
3 10% (2)
2 5% (1)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X