Strategic Analysis and Action

Strategic Analysis and Action

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Description

Designed to complement case analysis in university and professional strategic management courses. This book aims to develop the basic general management skills required to understand a business, sense the opportunities and problems that it faces, deal effectively wth strategic decisions, and set in place the people and operations to implement those decisions. The authors have focused on analytic concepts that contribute to a practical understanding of specific strategic issues; these concepts are linked into a comprehensive framework that helps students learn to set priorities for both analysis and action.show more

Product details

  • Paperback | 232 pages
  • 178 x 230 x 16mm | 381.02g
  • Pearson Education (US)
  • Prentice Hall
  • Upper Saddle River, United States
  • English
  • 6th edition
  • 0131278223
  • 9780131278226

Table of contents

Chapter 1 The Job of the General Manager Chapter 2 Strategy Chapter 3 The Diamond-E Framework Chapter 4 Tools for Environmental Analysis Chapter 5 Environment Analysis: The Strategy --Environment Linkage Chapter 6 Resource Analysis: The Strategy-Resource Linkage Chapter 7 Management Preference Analysis: The Strategy-Management Preference Linkage Chapter 8 Strategy and Organization Chapter 9 Strategic Choice Chapter 10 Implementing Strategy: Change Agenda and Starting Conditions Chapter 11 Implementing Strategy: Guidelines and Actionshow more

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