Story Money Impact

Story Money Impact : Funding Media for Social Change

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Story Money Impact: Funding Media for Social Change by Tracey Friesen is a practical guide for media-makers, funders, and activists who share the common goal of creating an impact with their work. Today, social-issues storytellers are sharpening their craft, while funders with finite resources focus on reach, and strategic innovators bring more robust evaluation tools. Friesen illuminates the spark at the core of these three pursuits. Structured around stories from the front lines, Story Money Impact reveals best practices in the areas of documentary, digital content, and independent journalism. Here you will find: * Twenty-one stories from people behind such powerful works as CITIZENFOUR, The Corporation, Virunga, Being Caribou, Age of Stupid, and Food Inc. * Six key story ingredients for creating compelling content. * Six possible money sources for financing your work. * Six impact outcome goals to further your reach. * Seven practical worksheets for your own projects. * A companion website located at containing up-to-date information for those seeking the tools and inspiration to use media for social change.
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Product details

  • Paperback | 270 pages
  • 191 x 235 x 17.78mm | 498g
  • Taylor & Francis Ltd
  • London, United Kingdom
  • English
  • 27 black & white illustrations
  • 1138859974
  • 9781138859975
  • 1,437,069

Review quote

"This is a remarkable book. Tracey Friesen deftly guides a meditation on the transformative influence that film can play in steering and affirming positive change in the world, and on the financial support and narrative grounding requisite to this shift." - Ross McMillan, President & CEO Tides Canada "Fresh, authentic, and experiential, this book is an asset to every filmmaker who wants to make media that matters."- Patricia Aufderheide, Professor American University and founder of the Center for Media & Social Impact "Not all docs can or should ignite social impact, but a good many do. Friesen provides the essential research, roadmap and tools for this transformative and exciting new space. An essential and compelling read." - Chris McDonald, President, Hot Docs "An new metaphor for looking at the relationship between Story, Money (funding), and Impact. This book is a valuable resource with many concrete stories of real projects." - Gordon Quinn, Kartemquin Films (Hoop Dreams, Life Itself, Stevie) "Tracey Friesen is perfectly positioned to offer this most useful little tool STORY MONEY IMPACT. Her work with story during her time with the NFB and inspirational contribution to the media community have resulted in both insight and a unique approach for filmmakers at all stages of their career, from the spark of an idea to the thrill of a hard won premiere screening. Her own credentials, being without question, are complimented by a stellar cast of contributors from storytellers to funders, to programmers to philanthropists, worthy of the who's who list of media creators and leaders for social change. -Valerie Creighton, President and CEO, Canada Media Fund "By book's end, filmmaker and funder alike will have a good sense of the conversations taking place around funding films for social change, and if they fill out the worksheets, a clearly outlined project plan." - Anne Watson, Vancouver Observer "This useful guide avoids glossy marketing speak, which is part of the language of the current impact space, and instead offers a personable inside view of interlocking opportunities within a growing ecosystem. There is a grassroots feel to Friesen's approach, spanning the creative, strategic and business dimensions, as evidenced as early as its introduction..." - Liz Marshall, Doclit: Reviews of Books on Documentaries "This book offers a great mix of both practical advice and inspiration. Story Money Impact goes way beyond just the idea of creating an "impact campaign", which is where many manuals on the subject seem to both begin and end. Covering everything from finding and structuring your story to demystifying the fundraising landscape to making sense of the march towards metrics, Friesen has written an invaluable companion for filmmakers looking to make films that spark change." - Amy Halpin, International Documentary Association
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About Tracey Friesen

Tracey Friesen is a media strategist, committed to supporting storytellers and social innovators in the creation of impactful content. Formerly an Executive Producer of the National Film Board of Canada's studio in Vancouver, her credits include ScaredSacred, SHAMELESS: The ART of Disability, and Force of Nature: The David Suzuki Movie. In 2014 she wrote a major research paper for the Documentary Organization of Canada called Growing the Pie: Alternative Financing and Canadian Documentary, a feasibility study on collaborative funding models for Inspirit Foundation, a research project --- with support from Creative BC --- on the viability of a Canadian-based Good Pitch, and the documentary film Amplify HER. Friesen is now Director of Programming for Roundhouse Radio 98.3 Vancouver, a hyper local commercial station with a community focus.
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Table of contents

TABLE OF CONTENTS FOREWARD ABOUT THE AUTHOR AKNOWLEDGEMENTS CHAPTER 1 PREFACE: MY SPARK CHAPTER 2 INTRODUCTION CHAPTER 3 BOOK STRUCTURE PART ONE - STORY CHAPTER 4 STORY IS FUEL: Generates Feeling! CHAPTER 5 MOTIVATION: Why Use Art to Make Change? Worksheet 1 - Your Motivation CHAPTER 6 PRODUCER'S JOURNAL NARRATIVE ARC (STORY INGREDIENT 1) - Being Caribou CHAPTER 7 STORY INGREDIENT 2 - ORIGINALITY Mark Achbar, Big Picture Media Corporation, The Corporation - THE SPARK - ORIGINALITY CHAPTER 8 STORY INGREDIENT 3 - EMOTION John Battsek, Passion Pictures, The Age of Stupid - THE SPARK - EMOTION CHAPTER 9 STORY INGREDIENT 4 - IMMEDIACY Elise Pearlstein, Participant Media, Food, Inc. - THE SPARK - IMMEDIACY CHAPTER 10 STORY INGREDIENT 5 - SIMPLICITY Louis Fox, with Free Range Studios, The Story of Stuff - THE SPARK - SIMPLICITY CHAPTER 11 STORY INGREDIENT 6 - ACCESS Michelle van Beusekom, National Film Board of Canada, We Were Children - THE SPARK - ACCESS CHAPTER 12 PRODUCER'S MEMO SUMMARY OF STORY INGREDIENTS - Carts of Darkness Worksheet 2 - Your Story PART TWO - MONEY CHAPTER 13 MONEY IS WIND: Driven By Mission! CHAPTER 14 MOTIVATION - Who Will You Make Change With? Worksheet 3 - Your Needs CHAPTER 15 PRODUCER'S JOURNAL BROADCASTERS (MONEY SOURCE 1) - Hadwin's Judgement CHAPTER 16 MONEY SOURCE 2 - FOUNDATIONS Cara Mertes, Ford Foundation's JustFilms, CITIZENFOUR - THE SPARK - FOUNDATIONS CHAPTER 17 MONEY SOURCE 3 - IMPACT INVESTORS Geralyn Dreyfous, Impact Partners, The Genius of Marian - THE SPARK - IMPACT INVESTORS CHAPTER 18 MONEY SOURCE 4 - PHILANTHROPISTS Steve Cohen, Chicago Media Project, The Invisible War - THE SPARK - PHILANTHROPISTS CHAPTER 19 MONEY SOURCE 5 - BRANDS Brian Newman, with Patagonia, DamNation - THE SPARK - CORPORATE BRANDS CHAPTER 20 MONEY SOURCE 6 - THE CROWD Ayah Norris, Indiegogo, A Better Man - THE SPARK - THE CROWD CHAPTER 21 PRODUCER'S MEMO SUMMARY OF MONEY SOURCES - Big Joy: The Adventures of James Broughton Worksheet 4 - Your Funding PART THREE - IMPACT CHAPTER 22 IMPACT IS FIRE: Igniting Movements! CHAPTER 23 MOTIVATION - What Kind of Change Do You Want? Worksheet 5 - Your Goals CHAPTER 24 PRODUCER'S JOURNAL AWARENESS BUILDING (IMPACT OUTCOME 1) - Shameless: The ART of Disability CHAPTER 25 IMPACT OUTCOME 2 - ENGAGEMENT Andrea Seale, David Suzuki Foundation, Force of Nature: The David Suzuki Movie - THE SPARK - ENGAGEMENT CHAPTER 26 IMPACT OUTCOME 3 - CONTEXT Debika Shome, Harmony Institute, An Inconvenient Truth - THE SPARK - CONTEXT CHAPTER 27 IMPACT OUTCOME 4 - BEHAVIORAL CHANGE Johanna Blakley, PhD, Media Impact Project, Waiting for Superman - THE SPARK - BEHAVIORAL CHANGE CHAPTER 28 IMPACT OUTCOME 5 - POLICY REFORM Sheila Leddy, Fledgling Fund, Escape Fire - THE SPARK - POLICY REFORM CHAPTER 29 IMPACT OUTCOME 6 - INTERNATIONAL ACTION Beadie Finzi, BRITDOC, Virunga - THE SPARK - INTERNATIONAL ACTION CHAPTER 30 PRODUCER'S MEMO SUMMARY OF IMPACT OUTCOMES - Just Eat It: A Food Waste Story Worksheet 6 - Your Call to Action PART FOUR - ALLIES CHAPTER 31 IMPACT PRODUCERS - Darcy Heusel, Picture Motion, American Promise - Katherine Dodds, Hello Cool World, 65_RedRoses - THE SPARKS - IMPACT PRODUCERS CHAPTER 32 PLATFORMS - Christie George, New Media Ventures, Upworthy - Asi Burak, Games for Change, Half the Sky - THE SPARKS - PLATFORMS CHAPTER 33 INDEPENDENT JOURNALISM - Steve Katz, Mother Jones - Linda Solomon, Vancouver Observer - THE SPARKS - INDEPENDENT JOURNALISM CHAPTER 34 THE JAM SESSION: CBC, WNYC, ROUNDHOUSE RADIO Worksheet 7 - Your Media Vision APPENDIX 1 SAMPLE FINANCING SCENARIOS HADWIN'S JUDGEMENT BIG JOY APPENDIX 2 RESOURCES FILM LIST ORGANIZATION LIST APPENDIX 3 FULL INTERVIEWEE BIOS END NOTES INDEX
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