Still Going Strong

Still Going Strong : A History Of Scotch Whisky Advertising

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Johnnie Walker Red Label, Black & White, Bells, J&B, Talisker, Lagavulin - all world famous brands, but what were their origins and what is their history?
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Product details

  • Paperback | 120 pages
  • 222 x 248 x 12mm | 521.64g
  • NPI Media Group
  • Stroud, United Kingdom
  • English
  • UK ed.
  • Illustrations (some col.)
  • 0752431749
  • 9780752431741
  • 1,440,243

About John Hughes

John Hughes was in the enviable position of being marketing director for the Famous Grouse and has been at the forefront of branding and marketing one of Scotland's most famous whiskies. He lives in Perthshire, close to yet another distillery at Glenturret. This is his second book on whisky for Tempus Publishing.
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