Steckel & Simons : Doing Well by Doing Good (HB)

Steckel & Simons : Doing Well by Doing Good (HB)

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Description

A guide to using corporate philanthropy as a marketing tool offers insights into public-purpose marketing, with dozens of specific examples from such companies as IBM, American Express, and McDonald's.show more

Product details

  • Hardback | 278 pages
  • 149.86 x 231.14 x 27.94mm | 521.63g
  • Penguin Books Ltd
  • United States
  • English
  • 0525934901
  • 9780525934905