The Startup Owner's Manual

The Startup Owner's Manual : The Step-By-Step Guide for Building a Great Company

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Now a decade after the Four Steps to the Epiphany sparked the Lean Startup revolution, comes its sequel…
The Startup Owner's Manual.

The Manual incorporates 10 years of learning and best practices that have swept the startup world. It incorporates the `Business Model Canvas` as the organizing principle for startup hypotheses, provides separate paths and advice for web/mobile products versus physical products, offers a wealth of detailed instruction on how to get, keep, and grow customers recognizing the different techniques for web and physical channels
and teaches a `new math` for startups: `metrics that matter for fueling growth`.

The Startup Owner's Manual is a step-by-step, near-encyclopedic reference manual or `how to` for building a successful, scalable startup. Want to know what to do the first, week, month or year? What's the right distribution channel for your product? How to get traffic to your web site? …and how to activate customers or users on arrival? Who are the right `first customers,` and why? …plus many more great tips in nearly 500 pages, complete with index, glossary, and Customer Development Checklists. It's the indispensible reference guide for any startup founder, entrepreneur, investor or educator.
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Product details

  • Hardback | 571 pages
  • 198.12 x 250 x 33.02mm | 1,179.34g
  • CA, United States
  • English
  • 0984999302
  • 9780984999309
  • 73,919

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Power your startup to success with The Startup Owner's Manual.

This near-encyclopedic guide unlocks the secrets to startup success - walking you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank.

Whether you're launching a physical channel startup or one that will sell through web/mobile channels, on these pages, you'll learn how to:

Use the Customer Development method to bring your business idea to life

Conduct your search for a scalable, profitable business model

Incorporate the Business Model Canvas as the organizing principle for startup hypotheses

Find Product-Market fit

Get, Keep and Grow customers

Fuel growth with metrics that matter

Avoid the 9 deadly sins startups commit most often

The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes.

It is the go-to resource for thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.

Use it in conjunction with The Startup Owner's Manual -- Founder's Workbook (, an interactive tool for tracking your progress through the Customer Development process.
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9,770 ratings
4.1 out of 5 stars
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4 30% (2,966)
3 17% (1,613)
2 5% (508)
1 3% (266)
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