Starting up an Online Business in Simple Steps

Starting up an Online Business in Simple Steps

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This book is for those either starting a small business online or for an existing business owner looking to reach the growing number of online shoppers. It outlines basic business strategies, tools and resources needed to run a business online in addition to the security considerations and legal obligations for small businesses. Readers will learn how to build and manage a website from scratch with an emphasis on using an all-in-one Internet and web hosting service to create a secure and easy-to-navigate e-commerce site. As online marketplaces continue to be a good platform for existing and new business people to market and sell products, and marketplace are explored in two separate chapters.

This series of vibrant books will teach you exactly what you need to know using

A friendly, visual approach

Easy-to-understand language

Practical hands-on tasks

Full-colour large format screenshots

To build your confidence and help you to get the most out of your computer, practical hints, tips and shortcuts feature on every page:

ALERT!- Explains and provides practical solutions to the most commonly

encountered problems

HOT TIPS- Time and effort saving shortcuts

SEE ALSO... - Points you to other related tasks and information

DID YOU KNOW? - Additional features to explore

WHAT DOES THIS MEAN?- Jargon and technical terms explained in plain English
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Product details

  • Paperback | 192 pages
  • 189 x 233 x 9mm | 398g
  • Harlow, United Kingdom
  • English
  • 0273774743
  • 9780273774747
  • 1,062,052

Table of contents

Top Ten Tips

1. Assess demand for your idea
2. Choose and all-in-one domain and site building package
3. Consider creating a logo
4. Register for a PayPal account
5. Keep in contact with your customers
6. Understand SEO
7. Protect your business information on a shared computer
8. Understand eBay business basics
9. Understand Amazon marketplace
10. Understand e-commerce regulations that apply to your business

1. Develop your business idea

Choose a product or service
Adapt your existing business
Study the market
Assess demand for your idea
Analyse your business idea
Find a supplier
Assess start-up costs
Create a business plan
Learn about affiliate marketing

2. Prepare to get your business online

Check your computer's operating system
Update your browser
Understand domain names
Register a domain name
Understand web hosting
Choose an all-in-one website building package
Prepare your product descriptions
Take photos of your products
Consider creating a logo
Register for a PayPal account

3. Create a basic web page

Set up your Quick Shopping Cart account
Start Quick Shopping cart
Edit your store information and add a logo
Customize your website template
Understand your VAT obligations
Add postage options to your site
Enable your PayPal account
Add product descriptions
Upload product images
Assign images to your products

4.Add email and edit your web page

Set up your website email
Assign a name to your email
Launch your email
Edit your welcome message
Add categories to your site
Add products to your categories
Change category page style
Change product page styles
Edit and add new products
Publish your website

5. Manage you orders

Monitor your orders
Process a PayPal payment
Buy and print a shipping label
Log payments in your store
Assign a package to an order
Complete the order and enter shipping information
Send your customer a note
Mark the order as shipped
Manage unique or non-inventoried items
Inventory your store items
Issue a refund

6. Promote your business

Create a special offer
Create a coupon code in Quick Shopping Cart
Keep in contact with your customers
Understand SEO
Define your key words for search engines
Understand website analytics
Use advertising credits
Create a Facebook page
Use Pinterest

7. Explore other payment options and online security

Explore PayPal options
Consider setting up an Internet merchant account (IMA)
Learn about SSL security certificates
Protect your computer against malware and viruses
Protect your business information on a shared computer
Use wireless Internet connections safely
Back up your data

8. Sell on eBay

Understand eBay business basic
Research completed BIN and auction listings
Understand eBay sellers' fees
Decide on a pricing and strategy
Create a listing
Write a title
Add photographs
Write an item description and set a price
Choose payment options
Select postage options
Include a return policy
Monitor your sale and respond to queries
Print postage
Use eBay tools to promote your business

9. Sell on Amazon

Understand Amazon marketplace
Learn about selling options
Understand what you can sell
Sell an item as a Basic seller
Monitor your seller's account
Post a sold item
Confirm your item
Sign up for a Pro-merchant account
Consider Fulfillment by Amazon

10. Understand tax and legal obligations

Choose a business structure
Register your business with HMRC
Understand tax obligations
Lear about your filing obligations
Consider business insurance
Understand E-commerce regulations
Learn about trade marks
Understand copyright laws

Top Ten Problems Solved

1. The images and layout of my website aren't displaying properly
2. I want to list a sale item without creating a coupon code
3. I want to remove the site builder logo from my website
4. My website isn't getting hits or is ranking low in the search results
5. How do I link my social media sites to my main website?
6. Can I use my website email address with Outlook?
7. How can I allow customers to pay over the phone?
8. Can I list products on eBay through my website?
9. How can I protect my business from online fraud?
10. How do un-publish my website after I hit publish on GoDaddy?
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Rating details

5 ratings
4.2 out of 5 stars
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3 20% (1)
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