Starting an eBay Business for Dummies

Starting an eBay Business for Dummies

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Description

The top-selling eBay business book is now completely revised and updated with more than forty percent new material. Bestselling author Marsha Collier discusses changes to the eBay interface and eBay policies, as well as the latest strategies to help beginning eBay entrepreneurs succeed. Topics include setting up basic auctions, building a store, choosing what to sell, setting good prices, stocking a storeroom, providing customer service, and building an eBay "back office." This book also details specific eBay retailing and marketing techniques to help beginners compete against established eBay sellers and stores-and make a profit! A Reference for the Rest of Us! * The runaway eBay business bestseller, now totally revised * The only eBay business book written by a full-time eBay power seller who runs her own eBay store, Marsha Collier's Fabulous Finds * Marsha also teaches at eBay University and discusses eBay on shows such as NBC's Today and ABC's The View * She is also the author of the bestselling eBay For Dummies (0-7645-5654-1) and eBay Bargain Shopping For Dummies (0-7645-4080-7)
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Product details

  • Paperback | 408 pages
  • 186 x 228 x 22mm | 612.36g
  • John Wiley & Sons Inc
  • New York, United States
  • English
  • Revised
  • 2nd Revised edition
  • 0764569244
  • 9780764569241

Table of contents

Introduction. Part I: Getting Serious about eBay. Chapter 1: Using eBay to Launch Your Business. Chapter 2: The Finer Points of eBay Selling. Chapter 3: Cool eBay Tools. Chapter 4: Practicing Safe Selling. Chapter 5: Your Very Own eBay Store. Part II: Setting Up Shop. Chapter 6: Stocking the Store. Chapter 7: Knowing the Value of What You're Selling. Chapter 8: Establishing a Base of Operations: Your Web Site. Part III: Business Is Business No Foolin' Around! Chapter 9: Software Built for Online Auctions. Chapter 10: Dollars and Sense: Budgeting and Marketing Your Auctions. Chapter 11: Jazzing Up Your Auctions. Chapter 12: Providing Excellent Customer Service. Chapter 13: When the Money Comes Rolling In. Chapter 14: Getting It from Your Place to Theirs. Part IV: Your eBay Back Office. Chapter 15: Going Legit. Chapter 16: Practicing Safe and Smart Record-Keeping. Chapter 17: Building an eBay Back Office. Part V: The Part of Tens. Chapter 18: Ten Successful eBay Sellers and Their Stories. Chapter 19: Ten Other Places to Move Merchandise. Part VI: Appendixes. Appendix A: Glossary. Appendix B: The Hows and Whys of a Home Network. Index.
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About Marsha Collier

Marsha Collier is an eBay PowerSeller, eBay University instructor, and author. She has written several books for eBay users and has appeared on NBC's Today Show and ABC's The View.
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Rating details

109 ratings
3.5 out of 5 stars
5 22% (24)
4 30% (33)
3 28% (31)
2 15% (16)
1 5% (5)
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