Starting and Running an Online Business For Dummies

Starting and Running an Online Business For Dummies

3.5 (10 ratings by Goodreads)
By (author)  , By (author)  , By (author) 

Free delivery worldwide

Available. Dispatched from the UK in 3 business days
When will my order arrive?


The fast and easy way to start and run an online business Starting an online business is no longer a novelty. It's a fact of life for individuals and established companies alike. The good news is that e-commerce and the practice of selling goods and services through a Web site and is not only here to stay, but it's thriving. More good news is that the steps required to conduct commerce online are well within the reach of ordinary people, even if you have no business experience. All you need is a good idea, a bit of start-up cash, computer equipment, and a little help from the practical, hands-on information in Starting and Running an Online Business For Dummies. With strategies to help you identify your market, design your website, choose services, trade securely, boost sales, and stay ahead of the competition; Starting and Running an Online Business For Dummies is just what you need to succeed. You'll discover how to open an online business in ten easy steps, how to select the right web host and design tools, why giving your e-business site structure and style is vital, techniques on attracting and keeping customers, and much more. * Advice on how to get your business on the Web quickly and economically * Completely revised and updated * Includes the latest information on web hosting, search engine optimization, pay-per-click advertising, harnessing the power of social media marketing, and more Whether you're a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know to get on the Web quickly and economically, without all the technical jargon and hype bogging you more

Product details

  • Paperback | 400 pages
  • 186 x 234 x 24mm | 739.35g
  • John Wiley & Sons Inc
  • New York, United States
  • English
  • UK edition
  • 1119991382
  • 9781119991380
  • 189,686

Table of contents

Introduction 1 Part I: Strategies and Tools for Your Online Business 7 Chapter 1: Opening Your Own Online Business in Ten Easy Steps 9 Chapter 2: Choosing and Equipping Your New Online Business 39 Chapter 3: Selecting the Right Web Host and Design Tools 75 Chapter 4: Profiting from Web 2.0 and Social Media Tools 99 Part II: Establishing Your Online Presence 123 Chapter 5: Giving Your E-business Site Structure and Style 125 Chapter 6: Attracting and Keeping Customers 143 Chapter 7: Building in Security Up Front 169 Chapter 8: Monitoring and Improving Your Business 187 Part III: Running and Promoting Your Online Business 205 Chapter 9: Easing the Shopping Experience 207 Chapter 10: Running a Business on 227 Chapter 11: Accepting Payments 247 Chapter 12: Service with a Virtual Smile 263 Chapter 13: Search Engines: What You Need to Know 281 Part IV: The Necessary Evils: Law and Accounting 299 Chapter 14: Making It All Legal 301 Chapter 15: Accounting Tools for Online Businesses 323 Part V: The Part of Tens 337 Chapter 16: Ten Must-Have Features for Your Website 339 Chapter 17: Ten Hot Steps to Entrepreneurial Success 349 Chapter 18: Ten Must-See Websites for Online Entrepreneurs 357 Index 363show more

About Kim Gilmour

Kim Gilmour is a business and technology journalist specialising in web hosting, social media and promotion. She has written for Which? Computing magazine, Web User and Internet Magazine and is the author of Digital Photography for the Older & Wiser. Dan Matthews is editorial director of Casis Media and co-author of Starting a Business on For Dummies. Greg Holden is the author of over 25 books including eBay PowerUser's more

Rating details

10 ratings
3.5 out of 5 stars
5 10% (1)
4 50% (5)
3 30% (3)
2 0% (0)
1 10% (1)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X