Starting a Business For Dummies
This book provides start-up advice for the everyday entrepreneur. 400,000 people start up a business each year in the UK, and 1.6 million think about doing so - whether it's running a burger van or starting an online venture. "Starting Up a Business For Dummies" cuts through the usual business jargon and shows the reader how to make the leap from employee to entrepreneur. From drafting business plans to managing costs and maintaining a competitive edge, this friendly guide gives hands-on advice for every aspect of starting, running and building a successful business.
- Paperback | 376 pages
- 188 x 234 x 22mm | 819.99g
- 11 Jun 2004
- John Wiley & Sons Inc
- New York, United States
Table of contents
Introduction. Part I: Getting Started. Chapter 1: Preparing for Business. Chapter 2: Doing the Groundwork. Chapter 3: Can You Do the Business? Chapter 4: Structuring Your Business. Chapter 5: Testing Feasibility. Chapter 6: Preparing the Business Plan. Chapter 7: Getting Help. Chapter 8: Finding the Money. Part II: Managing the Business. Chapter 9: Considering Your Mission. Chapter 10: Marketing Your Wares. Chapter 11: Employing People. Chapter 12: Operating Effectively. Chapter 13: Keeping Track of Finances. Part III: Staying in Business. Chapter 14: Managing Your Tax Position. Chapter 15: Improving Performance. Part IV: Making the Business Grow. Chapter 16: Franchising for Growth. Chapter 17: Becoming a Great Manager. Part V: The Part of Tens. Chapter 18: Ten Pitfalls to Avoid. Chapter 19: Ten People to Talk to Before You Start. Chapter 20: Ten Ways to Make E--Training Work For You. Index.
"...covers many of the areas that prove to be stumbling blocks for would be entrepreneurs" (Independent on Sunday, 19 September, 2004) "...this step--by--step guide can turn you into a super success..." (The Sun, 9 th November 2004)
About Colin Barrow
Colin Barrow is Head of the Enterprise Group at Cranfield School of Management, where he teaches entrepreneurship on the MBA and other programmes. He is also a visiting professor at business schools in the US, Asia, France, and Austria. His books on entrepreneurship and small business have been translated into fifteen languages including Russian and Chinese. He worked with Microsoft to incorporate the business planning model used in his teaching programmes into the software program, Microsoft Business Planner. He is a regular contributor to newspapers, periodicals and academic journals such as the Financial Times, The Guardian, Management Today, and the International Small Business Journal. Thousands of students have passed through Colin's start--up and business growth programmes, going on to run successful and thriving enterprises, and raising millions in new capital. He is a non--executive director of two venture capital funds, on the board of several small businesses, and serves on a number of Government Task Forces.