Start Something That Matters

Start Something That Matters

4.02 (7,937 ratings by Goodreads)
  • Electronic book text
By (author) 

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In 2006, while travelling in Argentina, young entrepreneur Blake Mycoskie encountered children too poor to afford shoes, who developed injuries on their feet that often led to serious health problems. Blake knew he wanted to help, but rather than start a charity, he went against conventional wisdom and created a for profit business to help the children who he met. With the help of a local shoemaker, Blake struck out to merge activism and fashion in the form of a local canvas shoe worn by farmers and gauchos alike, called the alpargata. Blake called his creation TOMS Shoes (which stands for "Tomorrow's Shoes") and promised to give a pair of new shoes to a child in need for every pair that he sold. Starting with only two hundred pairs of handmade shoes, optimism, and entrepreneurial charisma, Blake successfully launched TOMS into the high fashion world. They can now be seen adorning the feet of celebrities such as Keira Knightley, Scarlett Johansson, and Tobey Maguire.

Blake's mission is to prove that you can achieve financial success and make the world a better place at the same time. In this book, he shares the six counterintuitive principles that have guided the growth of TOMS for the past three years:

Make business personal
Be resourceful without resources
Reverse retirement
Keep it simple
Stay humble
Give more, advertise less

The result is an inspiring account of a young man whose entrepreneurial spirit was able to affect change in the world, and a call to others to be inspired to do the same.

As part of the One for One initiative, Random House will provide a new book to a child in need with every copy of Start Something That Matters purchased.
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Product details

  • Electronic book text | 208 pages
  • Virgin Digital
  • London, United Kingdom
  • 0753547406
  • 9780753547403

About Blake Mycoskie

Blake has created five businesses since graduating from college, among them a national college campus laundry service, and an online driver's education school that featured hybrid cars. You can read more about TOMS shoes on their website,; Blake Mycoskie also maintains a blog,
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Review quote

"Mycoskie's book is an engaging account of how he founded the company ... Much of the book is inspiring and helpful, packed with ideas on simplifying your life" * Financial Times * "As a creative and open-hearted business model for our times, it is worth pondering carefully." * The Wall Street Journal *
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Back cover copy


-You're ready to make a difference in the world - through your own start-up business, a non-profit organization, or a new project you can create within your current job.

-You want to love your work, work for what you love, and have a positive impact on the world - all at the same time.

-You're inspired by innovative charities and want to learn how these organizations got their start.

-You're curious about how someone who never made a pair of shoes, attended fashion school, or worked in retail created one of the fastest growing footwear companies in the world by giving shoes away.

-You're looking for a new model success to share with your children, students, co-workers, and members of your community.

You're ready to start something that matters.
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Rating details

7,937 ratings
4.02 out of 5 stars
5 38% (3,043)
4 36% (2,830)
3 19% (1,495)
2 5% (379)
1 2% (190)
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