The Sponsor

The Sponsor : Notes on a Modern Potentate

3.25 (4 ratings by Goodreads)
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Examines the ways in which sponsors influence television programming, showing that the sponsors' influence conditions virtually the entire schedule, and assesses the impact on American society more

Product details

  • Paperback | 232 pages
  • 134.62 x 200.66 x 12.7mm | 204.12g
  • Oxford University Press Inc
  • New York, United States
  • English
  • New edition
  • New edition
  • 0195026144
  • 9780195026146
  • 1,644,025

Review quote

"I haven't read a more stimulating and enlightening book about television. My mind still burns under its influence."--Bill Moyers"Erik Barnouw should be recognized as a major national resource....[The Sponsor] is the most incisive and well-written study to date of the economic structure and ideological impact of modern broadcasting."--The Nation"An interesting and revealing book."--American Council on Consumer Interests Newsletter"Informative and well-written."--Wall Street Journal"A chilling record of how Americans have been manipulated via their air waves for the profit of a few."--Daniel Schorrshow more

Back cover copy

Erik Barnouw, leading historian of broadcasting in the United States, in 'The Sponsor' confronts the touchy, far-reaching issue of how the television industry has gradually meshed itself into the needs and wishes of sponsors--influencing programming, news and documentaries, and shaping American culture, mores and more

Rating details

4 ratings
3.25 out of 5 stars
5 25% (1)
4 0% (0)
3 50% (2)
2 25% (1)
1 0% (0)
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