The Sponsor

The Sponsor : Notes on a Modern Potentate

3.25 (4 ratings by Goodreads)
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Description

Examines the ways in which sponsors influence television programming, showing that the sponsors' influence conditions virtually the entire schedule, and assesses the impact on American society today.show more

Product details

  • Paperback | 232 pages
  • 134.62 x 200.66 x 12.7mm | 204.12g
  • Oxford University Press Inc
  • New York, United States
  • English
  • New edition
  • New edition
  • 0195026144
  • 9780195026146
  • 1,644,025

Review quote

"I haven't read a more stimulating and enlightening book about television. My mind still burns under its influence."--Bill Moyers"Erik Barnouw should be recognized as a major national resource....[The Sponsor] is the most incisive and well-written study to date of the economic structure and ideological impact of modern broadcasting."--The Nation"An interesting and revealing book."--American Council on Consumer Interests Newsletter"Informative and well-written."--Wall Street Journal"A chilling record of how Americans have been manipulated via their air waves for the profit of a few."--Daniel Schorrshow more

Back cover copy

Erik Barnouw, leading historian of broadcasting in the United States, in 'The Sponsor' confronts the touchy, far-reaching issue of how the television industry has gradually meshed itself into the needs and wishes of sponsors--influencing programming, news and documentaries, and shaping American culture, mores and politics.show more

Rating details

4 ratings
3.25 out of 5 stars
5 25% (1)
4 0% (0)
3 50% (2)
2 25% (1)
1 0% (0)
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