The Sponsor

The Sponsor : Notes on a Modern Potentate

3.25 (4 ratings by Goodreads)
  • Hardback
By (author) 

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Description

Examines the ways in which sponsors influence television programming, showing that the sponsors' influence conditions virtually the entire schedule, and assesses the impact on American society today.show more

Product details

  • Hardback | 232 pages
  • 139.7 x 210.82 x 17.78mm | 385.55g
  • Oxford University Press
  • Oxford, United Kingdom
  • 14figs.
  • 0195023110
  • 9780195023114

Rating details

4 ratings
3.25 out of 5 stars
5 25% (1)
4 0% (0)
3 50% (2)
2 25% (1)
1 0% (0)
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