The Sponsor : Notes on a Modern Potentate
Examines the ways in which sponsors influence television programming, showing that the sponsors' influence conditions virtually the entire schedule, and assesses the impact on American society today.
- Hardback | 232 pages
- 139.7 x 210.82 x 17.78mm | 385.55g
- 22 Jun 1978
- Oxford University Press
- Oxford, United Kingdom