Spellbound
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Spellbound : The Seven Magic Techniques of Influence, Persuasion and Success

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Description

David Kwong is the go-to consultant for Hollywood's biggest illusion-heavy projects, including the hit films Now You See Me, The Imitation Game and Mission: Impossible - Rogue Nation. In Spellbound he reveals how to bridge the gap between perception and reality to increase your powers of persuasion and influence. David Kwong has astounded large crowds, from CEOs to TED talk audiences to thousands of other hyper-rational people, making them see, believe and even remember what he wants them to. Illusion is an ancient art that centres on control: commanding a room, building anticipation, and appearing to work wonders. Illusion works because the human brain is wired to fill the gap between seeing and believing. Surprisingly, these are the tools used by top leaders like Steve Jobs and Richard Branson; masters of control and command who understand how to sway opinions and achieve goals. Spellbound shows us that illusions are more than just a set of tricks; it is a trainable craft that holds the principles of winning over an audience, which can be applied to every aspect of life. Through years of practice, research and learning (including a Harvard degree in the history of magic), David discovered the seven fundamental principles of illusion, like how to use the space between seeing and believing, shape narratives and command your audience by giving them agency. Packed with amazing stories and insights, Spellbound gives you a fresh and engaging way to sell your idea, production or skills to stand out from the crowd.show more

Product details

  • Paperback | 272 pages
  • 153 x 234 x 19mm | 359g
  • Ebury Publishing
  • Virgin Books
  • London, United Kingdom
  • English
  • 0753557355
  • 9780753557358
  • 1,499,880

Review quote

"Fifteen years ago David Kwong and I started a magic club together, and one of us was good enough to quit his day job. I've learned a lot from him about how to surprise and delight audiences, and now his knowledge and storytelling skills are on full display. This book shows how the art and science of illusion can make us more engaging and more persuasive." * Adam Grant, bestselling author of ORIGINALS * "David Kwong uses his mastery of illusion as the spine of a story about us and our limits. But more important, he shows that illusion is far more than a set of tricks; it has a very well thought-out set of principles that are broadly applicable in business and life. Here you can learn the principles and enjoy the show!"" * Ed Catmull, President of Pixar and Disney Animation, bestselling author of CREATIVITY INC. * "David Kwong has conjured a unique and seamless blend of cognitive psychology, business acumen, and the secrets of being a renowned magician." * Martin Seligman, bestselling author LEARNED OPTIMISM and FLOURISH * "David Kwong's magic leaves me in awe, and his book did too!" * Will Shortz, New York Times Crossword Editor * "This enjoyable work from a confident master of his trade is a "virtual wand" for those who want a bit of magic in their lives" * Publishers Weekly *show more

About David Kwong

David Kwong is a veteran magician and New York Times crossword constructor, and has been head magic consultant on a number of major Hollywood films. His TED talk has been viewed over 1.5 million times and he speaks about applying the principles of illusions and puzzles to business contexts for a wide range of global corporations.show more

Review Text

"This enjoyable work from a confident master of his trade is a âvirtual wandâ for those who want a bit of magic in their lives"show more

Flap copy

David Kwong has astounded CEOs, TED Talk audiences, and gigantic crowdsâmaking them see, believe, and even remember whatever he wants. Illusion is the ancient art of control, how to command a room, build anticipation, and appear to work wonders. Successful leadersâlike Steve Jobs or Warren Buffettâare masters of swaying opinion and making people believe. In his years of research and practice, David has discovered seven fundamental principles of illusion. In Spellbound youâll learn to use what your audience want to believe, shape a narrative to support your pitch and take secret advantage of your audienceâs habits and expectations. Discover a fresh way to sell your ideas, products or skills to make your best shot better than ever. âShows that illusion is far more than a set of tricks; it has a very well thought-out set of principles that are broadly applicable in business and lifeâ â Ed Catmull, President of Pixar and Disney Animation, bestselling author of CREATIVITY INC. âDavid Kwong has conjured a unique and seamless blend of cognitive psychology, business acumen, and the secrets of being a renowned magicianâ â Martin Seligman, bestselling author of FLOURISH and AUTHENTIC HAPPINESS âShows how the art and science of illusion can make us more engaging and more persuasiveâ â Adam Grant, bestselling author of ORIGINALSshow more