David Kwong has astounded CEOs, TED Talk audiences, and gigantic crowdsâmaking them see, believe, and even remember whatever he wants. Illusion is the ancient art of control, how to command a room, build anticipation, and appear to work wonders. Successful leadersâlike Steve Jobs or Warren Buffettâare masters of swaying opinion and making people believe.
In his years of research and practice, David has discovered seven fundamental principles of illusion. In Spellbound youâll learn to use what your audience want to believe, shape a narrative to support your pitch and take secret advantage of your audienceâs habits and expectations.
Discover a fresh way to sell your ideas, products or skills to make your best shot better than ever.
âShows that illusion is far more than a set of tricks; it has a very well thought-out set of principles that are broadly applicable in business and lifeâ â Ed Catmull, President of Pixar and Disney Animation, bestselling author of CREATIVITY INC.
âDavid Kwong has conjured a unique and seamless blend of cognitive psychology, business acumen, and the secrets of being a renowned magicianâ â Martin Seligman, bestselling author of FLOURISH and AUTHENTIC HAPPINESS
âShows how the art and science of illusion can make us more engaging and more persuasiveâ â Adam Grant, bestselling author of ORIGINALSshow more