The South African music business
The South African music business is an indispensable, holistic guide for everyone working in or wanting to get into the South African music industries. This book was quickly recognised as a landmark work. Previous editions have been read by CEOs, famous artists, researchers, government officials and able entrepreneurs alike. Extensively revised and updated, the third edition fine tunes financial considerations and expands on the inner workings of the digital music business revolution. It digs deeper into the most advanced marketing opportunities, thorny legal issues and latest statistics. Placing emphasis on multiple music business sectors, it showcases the latest developments in the music industries, including revised legal sections. It even expands on overlooked business vehicles and career options. You'll also find: the new Take Note icon, which emphasises important information in the text; updated financial models for music publishers, record companies, events and artists; information on traditional works, new legislation and 360-degree contract outlines; the multiple sector structure and role-players, including new music associations; management of artists, recordings and collective management; new and updated case studies, tables and diagrams; examinations of copyright, contracts, trade marks, and your rights; collates digital aggregators and online retailers; uses the latest revenue and consumer statistics; gives a new chapter on collective management organisations; provides analysis of royalties, tax and financial matters; collates digital and mobile technologies; lays out career paths and development; reveals sector supply chain additions; explores marketing, promotion, events and services; and provides valuable summaries of all of the above.
- Paperback | 704 pages
- 148 x 210mm | 500g
- 03 Jul 2017
- Ada Enup CC
- Gauteng, South Africa
- 3rd ed
Table of contents
A Message from the Publisher; Acknowledgements; Foreword; Part 1: Industries' Structure & Business; 1. Music Industries' Supply Chains; 2. Entertainment & Music Legal Aspets; 3. Common Music Contracts; 4. Financial Aspects of Music; Part 2: The Music Business in Context; 5. An Overview of Music Industries' History; 6. The SA Music Marketing Environment; Part 3: Music Management; 7. Collective Management; 8. Management of Solo Artists & Groups; 9. Record Production Management; Part 4: Music Marketing; 10. Artist Marketing & Branding; 11. Branding & Double Jeopardy; 12. Distribution; 13. Music Consumer Behaviour; 14. Music Genres & Sub-Cultures; 15. Promotion of Commercial Music; 16. Digital Technologies; 17. Music In Services; 18. The Music Artist As A Service; 19. Music In Advertising; Part 5: Your Career In The Music Industries; 20. Life Skills In The Music Industries; Part 6: Portifolio Of Evidence; 21. Portifolio of Evidence; Part 7: Glossary, Acronyms & Index; 22. Glossary Acronyms & Index.
About Jonathan G. Shaw
Jonathan G Shaw is an established and well-known music business analyst and consultant under his company Ibilion Music, while also running his recording studio Shaw Music Studios. Shaw has conducted several major research projects for the South African government on the music industries as well as lecturing the subject since 2003, notably at the University of the Witwatersrand and abroad.