The Soul of Enterprise

The Soul of Enterprise : Dialogues on Business in the Knowledge Economy

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The world's economy has been transformed from a twentieth-century materials-based economy to the Age of the Knowledge-Based Economy - and the currency of this realm is ideas, imagination, creativity, and knowledge. According The World Bank, 80% of the developed world's wealth now resides in human capital. Perhaps President Ronald Reagan said it best in his address to Moscow State University on May 31, 1988: "Like a chrysalis, we're emerging from the economy of the Industrial Revolution - an economy confined and limited by the Earth's physical resources - into, as one economist titled his book, "the economy in mind," in which there are no bounds on human imagination and the freedom to create is the most precious natural resource." Written by Ronald Baker and Ed Kless, hosts of The Soul of Enterprise: Business in the Knowledge Economy, the popular radio show on Voice America's Business Channel, The Soul of Enterprise: Dialogues on Business in the Knowledge Economy sounds the clarion call that organizations can no longer ignore this seismic shift that has occurred in the economy since 1959. The Soul of Enterprise introduces the three components of Intellectual Capital - human capital, social capital, and structural capital - and how to leverage them to create wealth in today's economy, by revealing: -The physical fallacy - why wealth no longer consists of tangible things, but of ideas, imagination and knowledge from human minds -The best learning tool ever invented: After Action Reviews -Why Frederick Taylor and the Scientific Management movement was a fraud and the wrong focus for knowledge workers -The fact that effectiveness always and everywhere trumps efficiency -The First Law of Pricing: All value is subjective -The Second Law of Pricing: All prices are contextual -The Morality of Markets: Doing well and doing good -Why your organization - and you - need to be driven by a higher purpose than profit The Soul of Enterprise will inspire and challenge readers to unlock the enormous financial and competitive power hidden in the intellectual capital of their organizations and knowledge more

Product details

  • Paperback | 220 pages
  • 156 x 232 x 13mm | 320g
  • Createspace Independent Publishing Platform
  • United States
  • English
  • black & white illustrations
  • 1508674531
  • 9781508674535
  • 2,401,935

About Ronald J Baker

Ronald J. Baker started his CPA career in 1984 with KPMG's Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute - the leading think tank dedicated to educating professionals internationally-and a radio talk-show host on the VoiceAmerica show: The Soul of Enterprise: Business in the Knowledge Economy. He is the author of six books, including: Professional's Guide to Value Pricing. Ron has toured the world, spreading his value pricing message to over 120,000 professionals. He has been appointed to the American Institute of Certified Public Accountant's Group of One Hundred, a think tank of leaders to address the future of the profession; named on Accounting Today's 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2011, 2012, 2013, and 2014 Top 100 Most Influential People in the profession; voted number six and nine of the Top Ten Most Influential People in the profession in 2012, 2013, and 2014; selected as one of LinkedIn's Influencer Bloggers; and received the 2003 Award for Instructor Excellence from the California CPA Education Foundation. He graduated in 1984 from San Francisco State University, with a Bachelor of Science in accounting and a minor in economics. He is a graduate of Disney University and Cato University, and is a faculty member of the Professional Pricing Society. He presently resides in Petaluma, California. Ed Kless joined Sage in July of 2003 and is currently the senior director of partner development and strategy. He develops and delivers curriculum for Sage business partners on the art and practice of small business consulting including the Sage Consulting Academy and Firm of the Future Symposium. He also facilitated the Sage Leadership Academy, a year-long program designed to assist Sage partners develop a continuous process of improvement in their organizations and serves as liaison to the Strategic Leadership Association. Ed is a contributor to industry publications, including the Journal of Accountancy, Harvard Business Review and, and has spoken at many conferences worldwide on project management, pricing, and knowledge workers. He is also active in the Information Technology Alliance (ITA), Toastmasters, and is a senior fellow at the VeraSage Institute. He lives north of Dallas with his wife and two of his five children. Currently he serves as chair of the Collin County Libertarian Party and ran for Texas State Senate, District 8 in 2010 and more

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