Sold on Radio

Sold on Radio : Advertisers in the Golden Age of Broadcasting

4 (1 rating by Goodreads)
By (author) 

Free delivery worldwide

Available. Dispatched from the UK in 2 business days
When will my order arrive?

Description

How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! But soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s.

This work, divided into two parts, studies the commercialisation of network radio during its golden age. The first part covers the general history of radio advertising. The second part examines major radio advertisers from that period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, variants that impacted broadcast advertising, and a glossary. The book is fully indexed.
show more

Out of ideas for the holidays?

Visit our Gift Guides and find our recommendations on what to get friends and family during the holiday season. Shop now .

Product details

  • Paperback | 332 pages
  • 175.26 x 251.46 x 25.4mm | 589.67g
  • Jefferson, NC, United States
  • English
  • Reprint
  • 0786475188
  • 9780786475186
  • 1,645,783

Flap copy

How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! Soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s.

This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second examines major radio advertisers of the period, with profiles of 24 companies who maintained a strong presence on the airwaves.

Appendices provide information on 100 additional advertisers, unusual advertisement formats, and a glossary. The book has notes and a bibliography and is fully indexed.
show more

Review quote

"Cox is...prolific writer on the subject of radio and its history...highly recommended"--The Illustrated Press; "much of value...worthwhile reading...a necessary addition"--Radio Recall; "an enjoyable book...fascinating"--DX News; "Jim Cox has turned out another book on golden age radio...a volume long overdue...an admirable job"--Radio Collectors of America; "an enjoyable book...fascinating"--Monitoring Times; "heartily endorse it"--Old Radio Times; "Jim Cox is an award winning author because of his prolific research and writing in old time radio. He has written definitive books on radio soap opera, radio sitcoms, radio music, radio audience participation shows and several other books in that genre...an enjoyable book...fascinating"--The Indiana Historical Radio Society Bulletin.
show more

About Jim Cox

Jim Cox, a leading historian of radio programming, is an award-winning author of numerous books about old time radio. A retired college professor, he lives in Louisville, Kentucky, USA>
show more

Rating details

1 ratings
4 out of 5 stars
5 0% (0)
4 100% (1)
3 0% (0)
2 0% (0)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X