The Social Trade Show

The Social Trade Show : Leveraging Social Media and Virtual Events to Connect With Your Customers

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The first and only guide to supercharging the effectiveness of your tradeshow/event strategies with social media and virtual events!

Renowned industry consultant and thought leader Traci Browne covers every step of the process, revealing what works (and what doesn't). She offers practical advice, realistic examples and actionable ideas for companies of all sizes, in both B2B and B2C markets. Packed with realistic examples and ideas that can be implemented immediately.
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Product details

  • Paperback | 320 pages
  • 149.86 x 226.06 x 25.4mm | 430.91g
  • Que Corporation,U.S.
  • United States
  • English
  • black & white illustrations
  • 0789749130
  • 9780789749130
  • 1,901,007

Table of contents


Section 1. Creating Your Social Strategy
1. Get Company Buy-In
2. Create Your Plan
3. Create Your Community
4. Expand Your Audience
5. Choose the Right Virtual and Social Platform

Section 2. Pre-Show Activities
6. Know Your Champions
7. Find Your Customers
8. Link Social to Traditional

Section 3. At Show Activities
9. Drive Traffic to Your Booth
10. Livestream Your Message
11. Be THE source for Content
12. Create Engaging Video Interviews
13. Capture the Bloggers Attention
14. Unleash the Power of Mobile Polling
15. Tune in and Listen
16. Expand and Enhance the Community

Section 4. Post Show Activities
17. Organize Your Results
18. Repurpose Your Content
19. Create an Editorial Calendar
20. Recruit an Internal and External Team

Section 5. Sponsorships
21. Create Show Promotions
22. Jump Start Early Registration
23. Create an Event within an Event
24. Utilize Location Technology
25. Provide Information through Mobile Apps
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About Traci Browne

Traci Browne, respected tradeshow industry thought leader, has worked in the field for more than fifteen years - first, as an exhibitor, then as a tradeshow marketer and now as owner of Red Cedar Publicity and Marketing, a leading consultant on tradeshow strategy for healthcare companies. In 2010, she co-founded Live Well Expos, LLC to produce regional consumer health and fitness events. Browne blogs on tradeshow marketing for industry online publications throughout the US, UK and Canada.
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