Social Psychology in the 90's

Social Psychology in the 90's

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Description

Intended for for first year undergraduate social psychology courses offered in departments of psychology, sociology, and business, this updated edition continues to provide an integrated introduction to social psychology. It reflects recent directions in the field of social psychology (including a rebirth of the importance of cognition and an acknowledgement of the integrity of individual, social, and physical components of the self-concept), and continues to help students understand the "why" and "how" of social psychology.show more

Product details

  • Hardback | 700 pages
  • 209.55 x 241.3 x 25.4mm | 1,043.26g
  • Cengage Learning, Inc
  • BROOKS/COLE
  • CA, United States
  • English
  • Revised
  • 6th Revised edition
  • bibliography, index
  • 0534103987
  • 9780534103989

Table of contents

History and systems of social behaviour; Methods of studying social behaviour; The self; Understanding others; Interpersonal communication; The nature of attitudes; Persuasion and attitude change; Social influence and personal control; Affiliation, attraction, and love; Aggression and violence; Pro-social behaviour; Behaviour in groups; Behaviour between groups; Social behaviour in the physical environment.show more