Social Media Intelligence

Social Media Intelligence : Extracting Knowledge from the Fire Hose of Conversations

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Companies know they must monitor the online conversations that mention their brand, competitors, or industry - but few of them know how to do it effectively and how to make effective use of the information they gather. In Social Media Intelligence, leading social media expert Sally Falkow shows you how.

Writing for entrepreneurs, marketers, advertising specialists and PR professionals, Falkow demystifies today's powerful social media analysis tools and demonstrates how to make the most of them. The book covers "listening," analysing data, building social graphs, extracting and sharing knowledge, building strategies and making better decisions.
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Product details

  • Paperback | 320 pages
  • 152 x 229mm
  • Que Corporation,U.S.
  • United States
  • English
  • 0789748932
  • 9780789748935

Table of contents

1. Collecting the Data (Listening)
2. Analyzing the Data
3. Building your Social Graph
4. Extracting Social Media Intelligence
5. Sharing the Knowledge
6. Content Strategy
7. Business Decisions
8. Case Studies
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About Sally Falkow

Sally Falkowhas been active in Digital PR for twelve years and social media for seven. One of the first PR bloggers, her remains a powerful resource for PR and marketing professionals. Falkow blogs for, a top ten AdAge150 blog and has 6,000+ followers on Twitter. She is a Senior Fellow with the Society for New Communication Research and teaches social media strategy, content and tools at USC's Annenberg School for Communication and Journalism.
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