Social Media

Social Media : Usage and Impact

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Description

Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media while combining both the implementation and the effect of social media in various environments, including educational settings, strategic communication (which is often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using various research methodologies for analyzing and presenting significant information about social media.show more

Product details

  • Hardback | 328 pages
  • 154.94 x 231.14 x 25.4mm | 566.99g
  • Lexington Books
  • Lanham, MD, United States
  • English
  • 0739167294
  • 9780739167298
  • 1,714,621

Review quote

This excellent edited book smartly moves the literature about social media past the wow-gee-whiz/technology-love-fest stage that has accompanied the emergence of these new means of communication. It gives a good 360-view of why social media are important, including who uses them, and how and why they use them. It also covers legal and ethical issues raised by social media, a crucial set of concerns that come to the fore as these media grow in adoption, usage, and influence. Communication students will find in this book a thoughtful and rich perspective on activities they take for granted and accept uncritically. -- Joan Van Tassel, National University This book provides explanations that will be useful for both academics and professionals interested in communication and its societal functions to inform, to create context, to spread dominant and emerging cultures, and of course to entertain. -- Gary Copeland, University of Alabama A brave and successful effort to capture the essence and importance of social media with rigorous studies that add up to a vital snapshot in time of this ever-changing platform. Under editors Noor Al-Deen and Hendricks, some twenty-five scholars offer a unique and pace-setting assessment of the newest of the new media. -- Everette E. Dennis, Northwestern University in Qatar Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, is not designed as an ethics text, but many of the chapters uncover ethical questions inherent in this new medium. The book becomes a much more effective text for teaching ethics by the very fact that it was not meant to do so. Each chapter raises questions that, because of the infancy of the medium, have yet to be fully examined. Some of these ethical questions arise from research behavior in social media spaces... Many of the studies in this collection provide excellent real-world examples of the challenges and possible pitfalls of research in the realm of social media. Journal of Mass Media Ethicsshow more

About Hana S. Noor Al-Deen

Hana S. Noor Al-Deen is professor of communication at University of North Carolina Wilmington. John Allen Hendricks is professor of communication at Stephen F. Austin State University and author of The Twenty-First-Century Media Industry.show more

Table of contents

List of Figures and Tables List of Appendices Foreword Preface Acknowledgments Part I. Social Media and Social Networking Chapter 1. Facebook Chapter 2. Social Media and Persuasion Chapter 3. The Trivial Pursuits of Mass Audiences Using Social Media Part II. Social Media and Education Chapter 4. Social Media in Education Chapter 5. You Can't Go Back Now Chapter 6. Tweeting 101 Chapter 7. Cultivating a Community of Learners Part III. Social Media and Strategic Communication Chapter 8. Attitudes and Perceptions about Social Media among College Students and Professionals Involved and Not Involved in Strategic Communications Chapter 9. Beyond the Press Release Chapter 10. Marketing and Branding in Online Social Media Environments Part IV. Social Media and Politics Chapter 11. Social Media and the Millennial Generation in the 2010 Midterm Election Chapter 12. Social Media and Youth Activism Chapter 13. Black Youth, Social Media, and the 2008 Presidential Election Part V. Social Media and Legal/Ethical Issues Chapter 14. Legal Pitfalls of Social Media Usage Chapter 15. The Realm of the Expected Chapter 16. Tweets, Blogs, Facebook, and the Ethics of 21st Century Communication Technology Index About the Editors About the Contributorsshow more

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