Smart Things to Know About Customers

Smart Things to Know About Customers

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Everything you need to win, keep and continue to delight your customers.
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Product details

  • Paperback | 214 pages
  • 198.1 x 209.3 x 17mm | 348.35g
  • Capstone Publishing Ltd
  • Oxford, United Kingdom
  • English
  • Ill.
  • 1841120375
  • 9781841120379

Table of contents

What is Smart?; Preface; The Customer Service Vision; Know Your Customers; Manage Your Customers; Manage Your Customers' Complaints; Build Customer Loyalty; Relationship Marketing; Win New Customers; Out There; Index.
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About Ros Jay

Ros Jay is a marketing and communications specialist and author of Profitable Direct Marketing, The Essential Marketing Sourcebook and The Seven Deadly Skills of Management.
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