Small Is the New Big

Small Is the New Big : And 183 Other Riffs, Rants, and Remarkable Business Ideas

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As one of today s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years. A sample: Bon Jovi And The Pirates Christmas Card Spam Clinging To Your Job Title? How Much Would You Pay to Be on Oprah s Show? The Persistence of Really Bad Ideas The Seduction of Good Enough What Happens When It's All on Tape? Would You Buy Life Insurance at a Rock Concert? Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: I guarantee that you'll find some ideas that don t work for you. But I m certain that you're smart enough to see the stuff you ve always wanted to do, buried deep inside one of these riffs. And I m betting that once inspired, you ll actually make something happen. "show more

Product details

  • Hardback | 323 pages
  • 152.4 x 231.1 x 27.9mm | 340.2g
  • New York, NY, United States
  • English
  • 1591841267
  • 9781591841265
  • 659,153

About Seth Godin

Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow."show more

Table of contents

Small Is the New BigWarning New Rules, New Winners Introduction: You're Smarter Than They Think AAA Auto Parts Accountability Acorns, Infected Artists Care About The Art Atkins Benchmarks = Mediocrity Billboards That Change Bluegrass And The Cello Player Bon Jovi And The Pirates Branding Is Dead; Long Live Branding Brand My Car, Brand Me A Brief History Of Hard Work, Adjusted For Risk Burgerville Camp, Mickey Rooney, And Your Marketing Problem Carly Never Had a Chance CEO Blogs Change Junkies Check This Box China (All That Tea!) Christmas Card Spam Clean Fire Trucks Cliff Climbing (Please Don't Fall Off) Cliffsnotes Clinging To Your Job Title? Clown, Are You A? Clueless, We Are All CMO, The Plight of The Cogs Commissions (How To Invest Them) Competence Cookies And The Technical Ignorance of Joe Surfer Cookies (The Other Kind Of Cookie) Cover, Judging A Book By Its Criticism Cuff Links Cursive Versus Typing Customer Service, A Modest Proposal For Daylight Saving Time Digital Divide, The New Ding Disrespect Do Less Don't Go To Business School Doughnuts Echo Chamber Egomaniac Enthusiasts Fear Of Loss, Desire For Gain Feedback, How To Get Feedback, How To Give Fifty States, Flamethrowers, And Sticky Traditions Flack, As In PR Flack Flipping The Funnel Fluffernutter Fog City Chocolate Free Prize Functionality The Future Isn't What It Used To Be Gmail Grandmothers Understand The Net Now, Even Grass (No, Not That Kind) Guillotine Or Rack? Heinlein Hershey (No Kisses) Hotels And The Cheap Fortune Cookie I Changed My Mind Yesterday Jetblue Jobs For Purple Cows A Job Strategy That Makes You A Loser Journalists Justin And Ashley Later Is Not An Option Local Max, How To Avoid The Local Max, How The New Marketing Changes The McDonald's Cocktail Party "McJob" Mail, The Check Is In The "Maybe," Getting People Not To Say Maybe-Proofing Your Organization Measurement Increases Speed Mediocrity Minnesota Isn't Akron Mission Monopolies And The Death Of Scarcity Mouse Flavor Myths Naming Naming, The New Rules Of The Needle, The Vise . . . And The Baby Rattle Never, Do The No! No Such Thing As Side Effects Only Open Big Oprah's Show?, How Much Would You Pay To Be On Optimism Opt-In Ostrich Oxymorons, Just About Painfully Simple Parsley Permission Pez And Lithuanian Language Records Pigeons, Superstitious Placebo Affect, The Palne, There Are Two Ways To Catch A Please Don't Make Me Feel So Stupid Pledge Week Podcast, Why I Don't Have A Poilâne, Remembered Polka Progress? Promotions Prostitution Provincetown Helmet Insight Proximity Effect, The Purple Quality Question, The Wrong Recipe?, Did You Forget The Reinforcement Relax . . . , I Mean, Work On The Difficult Respect And The Fuller Brush Man Rifting Right Thing, Doing The Ringtones RSS Rules, Playing By The Safe Is Risky Sales Salinger Knew Better Satin Pillow, Visualizing The Scarcity, There's A Shortage Of Secrets To Success Selfish Wifi, Razor Blades and Halloween Sharp Needle, Big Haystack Shortcuts Short Words And The KMart Shoppers Small Is The Big New Small Is The New Big! Socks Soda (They Even Make Mashed-Potato Flavor) Souvenirs—Real Compared To What? Soy Luck Club Spectrum—Is It Ours Or Theirs? Stagnation Start Now—Hurry! Subscriptions Talking Rabbit . . . So, A Rabbi, A Priest, And A Technorati Television Is The New Normal They Don't Care, They Don't Have To Thinking Big Torchbearers Tradition! Trust And Respect, Courage And Leadership The Two Obvious Secrets Of Every Service Business Ubiquity Ugly, The Web Is USPS's Yellow Jersey Verbs (Gerunds, Actually) Video? Do You Act Differently When You're On Viral?, What Makes An Idea Waffles Are Always On The Menu Wake-up Calls, A Wake-up Call About Walls, Cliffs, And Bricks Web Designers What Did You Do During The 2000s? What Then? Who's Who? Who You Know Doesn't Matter Why (Ask Why?) And The Edge Words Working Class Wrappers Yak Shaving You Are Your References Your Very Own Printing Press Zebra Cake, Famous Some E-Books ( In Handy Printed Form) Acknowledgments Indexshow more

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2,975 ratings
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4 35% (1,055)
3 24% (712)
2 7% (209)
1 3% (77)
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