Small Giants

Small Giants : Companies That Choose to be Great Instead of Big

3.89 (2,192 ratings by Goodreads)
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Description

The bestselling, award-winning classic on how maverick companies have passed up the growth treadmill to focus on gretness, now in a revised and updated tenth-anniversary edition. It has long been a business article of faith that great companies, by definition, constantly focus on maximizing their revenues year after year. Yet quietly, under the radar, a growing number of undeniably great compabnies have rejected the pressure of endless growth to focus on more satisfying business goals. Veteran journalist Bo Burlingham takes us deep inside fourteen of these remarkable comapnies that have chosen to march to their own drummer. He shows the leaders of these small giants recognized the full range of choices they had about the type of company they could create and made the choice to pursue greateness by placing other goals ahead of getting as big as possible as fast as possible. And he shows how we can all benefit by questioning the conventional definitions of business success."show more

Product details

  • Paperback | 256 pages
  • 137.16 x 210.82 x 20.32mm | 226.8g
  • Penguin Putnam Inc
  • PORTFOLIO
  • New York, United States
  • English
  • Updated
  • 1591841496
  • 9781591841494
  • 97,681

Review quote

For all you harried entrepreneurs out there, Bo Burlingham has a reassuring message: Relax. Bigger isn?t necessarily better. The wonderful stories in "Small Giants" show you how to prosper by retaining the vision of excellence that got you into business in the first place. (Rosabeth Moss Kanter, author of "Confidence")show more

About Bo Burlingham

Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper s, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome."show more

Review Text

"Burlingham crafts a beautiful collage and analysis of companies that focus on being the best instead of growing like cancer into huge corporations...Bigger is not better, and this book proves it." -Tim Ferriss, in The 4-Hour Workweek "In short, Small Giants is a Large Masterpiece. Bo's reporting is stupendous, and his writing and storytelling skills make the book equal parts fun and profound." -Tom Peters, author of In Search of Excellence "Small Giants is one of the most relevant and articulate argumetns for staying bold and creative, intimate and manageable as I have ever read." -Anita Roddick, founder of The Body Shop "Small is the new big. If that feels like an offbeat idea to you, you need this book!" -Seth Godin, author of Purple Cowshow more

Rating details

2,192 ratings
3.89 out of 5 stars
5 32% (704)
4 35% (770)
3 25% (544)
2 6% (128)
1 2% (46)
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