Slim by Design

Slim by Design : Mindless Eating Solutions for Everyday Life

3.56 (671 ratings by Goodreads)
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In Slim by Design, leading behavioral economist, food psychologist, and bestselling author Brian Wansink introduces groundbreaking solutions for designing our most common spaces--schools, restaurants, grocery stores, and home kitchens, among others--in order to make positive changes in how we approach and manage our diets.

Anyone familiar with Wansink's Mindless Eating knows this is not a typical diet book. Wansink shares his scientific approach to eating, providing insight and information, so we can all make better choices when it comes to food.

The pioneer of the Small Plate Movement, Brian Wansink presents compelling research conducted at the Food and Brand Lab at Cornell University by way of cartoons, drawings, charts, graphs, floor plans, and more. Slim by Design offers innovative ways to make healthy eating mindlessly easy.
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Product details

  • Hardback | 312 pages
  • 182.88 x 231.14 x 30.48mm | 703.06g
  • William Morrow & Company
  • English
  • Illustrations, unspecified
  • 0062136526
  • 9780062136527
  • 176,172

Review quote

In his new book, Slim by Design, eating-behavior expert Brian Wansink shows us how to get our kitchens working better."
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Back cover copy

The Future Is Slim by Design!

In this paradigm-shattering book, leading behavioral economist and food psychologist Brian Wansink--dubbed the "Sherlock Holmes of food" and the "wizard of why"--offers a radical new philosophy for weight loss. The answer isn't to tell people what to do; it's to set up their living environments so that they will naturally lose weight. Using cutting-edge, never-before-seen research from his acclaimed Food and Brand Lab at Cornell University, Wansink reveals how innovative and inexpensive design changes--from home kitchens to restaurants, from grocery stores to schools and workplaces--can make it mindlessly easy for people to eat healthier and make it more profitable for the companies who sell the food).

In Slim by Design, Wansink argues that the easiest, quickest, and most natural way to reverse weight gain is to work with human nature, not against it. He demonstrates how schools can nudge kids to take an apple instead of a cookie, how restaurants can increase profits by selling half-size portions, how supermarkets can double the amount of fruits and vegetables they sell, and how anyone can cut plate refills at home by more than a third. Interweaving drawings, charts, floor plans, and scorecards with new scientific studies and compelling insights that will make you view your surroundings in an entirely fresh way, this entertaining, eye-opening book offers practical solutions for changing your everyday environment to make you, your family, and even your community slim by design.
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Rating details

671 ratings
3.56 out of 5 stars
5 19% (126)
4 34% (227)
3 35% (232)
2 11% (74)
1 2% (12)
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