The Simplicity Cycle
32%
off

The Simplicity Cycle : A Field Guide to Making Things Better Without Making Them Worse

3.72 (54 ratings by Goodreads)
By (author) 

Free delivery worldwide

Available. Dispatched from the UK in 2 business days
When will my order arrive?

Description

The award-winning engineer, Air Force lieutenant colonel, and author of F.I.R.E offers a road map for designing winning new products, services, and business models, and shows how to avoid complexity-related pitfalls in the process. With a foreword by design guru Don Norman.Humans make things every day, whether it's composing an e-mail, cooking a meal, or constructing the Mars Rover. While complexity is often necessary in the development process, unnecessary complexity adds complications. The Simplicity Cycle provides the secret to striking the proper balance. Dan Ward shines a light on how complexity affects the things we make for good or ill, taking us on a journey through the process of making things, with a particular focus on identifying and avoiding complexity-related pitfalls.The standard development process involves increasing complexity to improve the outcome, Ward explains. The problem comes when the complexity starts getting in the way-but often we don't know where that point is until we pass it. He suggests a number of techniques for identifying the problem and fixing it, including how to overcome several types of wrongheaded thinking-such as the idea that complexity and quality are the same. In clear, compelling language, and using his trademark mix of examples from research, personal experience, and pop culture, Ward offers a universal concept, visually described with a single, evolving diagram.Ideal for business leaders and technologists, The Simplicity Cycle is helpful for anyone looking to simplify and improve everything we do, whether we work in an office, at home, or at the Pentagon.
show more

Product details

  • Hardback | 224 pages
  • 147.32 x 190.5 x 20.32mm | 294.83g
  • HarperCollins Publishers Inc
  • HarperBusiness
  • New York, United States
  • English
  • 0062301977
  • 9780062301970
  • 626,629

Review quote

"If I could ask my clients to read one book before we work together, it would be The Simplicity Cycle by Dan Ward....it's simply brilliant." -- Peter Morville, President of Semantic Studios. "In The Simplicity Cycle Dan Ward presents a straightforward graphical way of looking at design that is both easily grasped and profoundly enlightening." -- Henry Petroski, author of To Forgive Design and The House with Sixteen Handmade Doors "The Simplicity Cycle's combination of powerful tools and memorable case studies makes it an essential addition to any innovator's book shelf. -- Scott Anthony, author of The Little Black Book of Innovation
show more

Back cover copy

The Simplicity Cycle is an engaging and accessible field guide that equips readers with practical tools to produce elegant, effective designs. It takes a deep but lighthearted look at the way complexity enhances or diminishes the things we make and use, from PowerPoint presentations and pizzas to spacecraft and software, and shows readers why simplicity is the key to innovation and good design--whether you're creating new products, services, or consumer experiences.
show more

About Dan Ward

Dan Ward is the author of F.I.R.E.: How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation. He holds three engineering degrees and served in the U.S. Air Force for over two decades researching, developing, testing, and fielding military equipment.
show more

Rating details

54 ratings
3.72 out of 5 stars
5 28% (15)
4 31% (17)
3 30% (16)
2 7% (4)
1 4% (2)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X