Sign in Theory and Practice : An Introductory Reader in Semiotics
The Sign in Theory and Practice is a collection of eleven seminal essays in Semiotics. It contains classic discussions by Peirce, Saussure, and Langer, as well as more recent expositions by contemporary scholars such as Perron, Capozzi, and Merrell. This outstanding collection has been designed for the beginner in the field. It includes the editors' notes on the history and context of the essays, guidance for further activity and follow-up discussions by the reader, and an orientation to other important writing in the field.This body of work is the ideal collection for both the student and the casual reader in the emerging discipline of Semiotics.
- Paperback | 290 pages
- 152 x 228 x 19.05mm | 378g
- 01 Jan 1999
- Canadian Scholars
- Toronto, Canada
Table of contents
Preface Opening Remarks What is Semiotics? Marcel Danesi and Donato Santeramo Readings The Birth of Western Semiotics Tzvetan Todorov Logic as Semiotic: The Theory of Signs Charles S. Peirce The Linguistic Sign Ferdinand de Saussure The Whorfian Hypothesis Today Rick Osborn Concepts We Live By George Lakoff and Mark Johnson A.J. Gerimas: An Introduction to His Writings Paul Perron Discursive and Presentational Forms Susanne K. Langer The Postmodern Ethos Stanley J. Grenz A Note on Advertising Culture Marcel Danesi The Dialogical Pleasure of Intertextuality in "The Name of the Rose" Rocco Capozzi The Whole, from an Impossible Vantage Floyd Merrell Closing Remarks Ten Classics in Semiotics Marcel Danesi and Donato Santeramo Follow-up Activities and Questions for Discussion
About Marcel Danesi
Marcel Danesi is Professor of Semiotics and Linguistic Anthropology in the Department of Anthropology at the University of Toronto. His main research interests are semiotic theory and youth culture. He is currently Editor-in-Chief of Semiotica, the official journal of the International Association for Semiotic Studies.