Show What You Mean

Show What You Mean : Visual Literacy for Graphic Design and Mass Communication

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Visual Literacy is the ability to interpret, negotiate, and make meaning form information presented in the form of an image (be it font, photographs, paintings, or infographics). While most Visual Literacy textbooks concentrate on theory, few concentrate on application, and most texts are outdated, not even covering the impact that technology has had on the image. Show What You Mean is the answer to these obsolete titles, combining abundant theory, with relevant practice, updated to meet today's digital, visual culture. This book surveys the basics from how one perceives and interprets an image to how one constructs and uses an image.
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Product details

  • Paperback | 400 pages
  • 191 x 235mm
  • Taylor & Francis Ltd
  • London, United Kingdom
  • English
  • 1138854786
  • 9781138854789

Table of contents

Preface Chapter 1. Intro PART I: VISUAL LITERACY Chapter 2. Perception/Awarness Chapter 3. DIY meaning. Some assembly required. Chapter 4. Meaning by Osmosis: Societal, environmental, cultural and other influences Chapter 5. The Medium is the Message Chapter 6. Reading (Interpreting and Understanding) an Image-Where to Begin? PART II: VISUAL COMMUNICATION Chapter 7. Understanding your Audience Chapter 8. Elements and Principles of Design Chapter 9. Logos, Icons, Symbols Chapter 10. Still and Moving Images Chapter 11. Data Visualizations Part III: ETHICS Chapter 12. Ethics Chapter 13. Rhetoric is not a dirty word Chapter 14. Reproduction Issues (copyright, fair use) Part IV: CONCLUSION Chapter 15. Conclusion
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