Show What You Mean

Show What You Mean : Visual Literacy for Graphic Design and Mass Communication

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Description

Visual Literacy is the ability to interpret, negotiate, and make meaning form information presented in the form of an image (be it font, photographs, paintings, or infographics). While most Visual Literacy textbooks concentrate on theory, few concentrate on application, and most texts are outdated, not even covering the impact that technology has had on the image. Show What You Mean is the answer to these obsolete titles, combining abundant theory, with relevant practice, updated to meet today’s digital, visual culture. This book surveys the basics from how one perceives and interprets an image to how one constructs and uses an image.
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Product details

  • Hardback | 400 pages
  • 190.5 x 234.95mm
  • Focal Press
  • English
  • 1138854778
  • 9781138854772

Table of contents

Preface
Chapter 1. Intro
PART I: VISUAL LITERACY
Chapter 2. Perception/Awarness
Chapter 3. DIY meaning. Some assembly required.
Chapter 4. Meaning by Osmosis: Societal, environmental, cultural and other influences
Chapter 5. The Medium is the Message
Chapter 6. Reading (Interpreting and Understanding) an Image–Where to Begin?
PART II: VISUAL COMMUNICATION
Chapter 7. Understanding your Audience
Chapter 8. Elements and Principles of Design
Chapter 9. Logos, Icons, Symbols
Chapter 10. Still and Moving Images
Chapter 11. Data Visualizations
Part III: ETHICS
Chapter 12. Ethics
Chapter 13. Rhetoric is not a dirty word
Chapter 14. Reproduction Issues (copyright, fair use)Part IV: CONCLUSION
Chapter 15. Conclusion
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