Seven Steps to Grow Green Market Share
Based on nation-wide research and examples of some of the best marketers and communicators in the business, Sylvia Hoehns Wright provides an understanding of the 6 Ps - product, publicity, promotion, people, planet, & profit - as each influence market share communication. Creating an awareness of communication concepts and business planning, Wright's focus emphasizes 'planet' as the factor which influences eco-efficient products and services, not simply sustainable but leading edge branded images easily identified by consumers.
- Paperback | 50 pages
- 152.4 x 228.6 x 3.05mm | 122.47g
- 13 Oct 2010
- London, United Kingdom
- black & white illustrations