Setting the Agenda
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Setting the Agenda : Mass Media and Public Opinion

3.81 (38 ratings by Goodreads)
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Description

Setting the Agenda describes the mass media s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. In this new edition of his comprehensive book, Max McCombs, one of the founding fathers of the agenda-setting tradition of research, extends his previous synthesis of hundreds of studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences how we picture public affairs. In describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour. New to this edition, McCombs debates the role of the expanded media landscape on agenda setting, the impact of the internet on the power of legacy media and the role of agenda setting beyond the realm of public affairs, This fully updated new edition will prove invaluable to students of media, communications and politics, as well as those interested in the role of mass media in shaping and directing public opinion.show more

Product details

  • Paperback | 208 pages
  • 150 x 226 x 22mm | 359.99g
  • Polity Press
  • Oxford, United Kingdom
  • English
  • 2nd Edition
  • figures
  • 0745661106
  • 9780745661100
  • 606,559

Review quote

"This second edition of Setting the Agenda continues the exploration and elaboration of the original concept of media agenda setting into a complex and useful theory of the relationships of media, public and policy agendas. It is a comprehensive and readable overview of hundreds of studies on this subject. Beautifully written and clearly organized, it is the definitive work on agenda setting by one of the founders of this branch of empirical research." David H. Weaver, Indiana University "This book illustrates the wide applicability of media agenda-setting theory, nicely organizing research findings from different democracies across the world. In this edition, readers will recognize that agenda-setting continues to be an insightful research paradigm even in the age of new media." Toshio Takeshita, Meiji Universityshow more

Table of contents

Dedication Title page Copyright page Boxes Preface 1: Influencing Public Opinion Our pictures of the world Contemporary empirical evidence The accumulated evidence Cause and effect A new communication landscape Summing up 2: Reality and the News Idiosyncratic pictures Perspectives on agenda-setting effects Content versus exposure Agenda-setting in past centuries Summing up 3: The Pictures in our Heads Pictures of political candidates Candidate images in national elections Candidate images in local elections Media influence on candidate images Attributes of issues Attributes of environmental issues Media influence on issue attributes Compelling arguments A third level of agenda-setting Attribute agenda-setting and framing Summing up 4: Why Agenda-Setting Occurs Relevance and uncertainty Occurrence of agenda-setting effects Relevance Personal experience with public issues Individual differences, media use and agenda-setting Summing up 5: How Agenda-Setting Works Evolution of issue agendas Explaining the transfer of salience Timeframe for effects Diversity of salience measures Summing up 6: Consequences of Agenda-Setting Priming public opinion Attribute agendas and opinions Forming opinions Attitudes, opinions and behaviour Agenda-setting role of business news Summing up 7: Shaping the Media Agenda The president and the national agenda Subsidizing the media agenda Capturing the media agenda Three election agendas Media agendas in local elections Attributes of local issues Three elements of elections A broader portrait Intermedia agenda-setting Summing up 8: Mass Communication and Society Transmission of culture New agenda-setting arenas Other cultural agendas Concepts, domains, and settings Continuing evolution of agenda-setting theory Epilogue: Media Agenda-Setting and Audience Agenda-Melding Political agenda-melding Our need for community agenda-melding Bibliography Indexshow more

Review Text

''This second edition of Setting the Agenda continues the exploration and elaboration of the original concept of media agenda setting into a complex and useful theory of the relationships of media, public and policy agendas. It is a comprehensive and readable overview of hundreds of studies on this subject. Beautifully written and clearly organized, it is the definitive work on agenda setting by one of the founders of this branch of empirical research.'' David H. Weaver, Indiana University ''This book illustrates the wide applicability of media agenda-setting theory, nicely organizing research findings from different democracies across the world. In this edition, readers will recognize that agenda-setting continues to be an insightful research paradigm even in the age of new media.'' Toshio Takeshita, Meiji Universityshow more

Rating details

38 ratings
3.81 out of 5 stars
5 26% (10)
4 39% (15)
3 24% (9)
2 11% (4)
1 0% (0)
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