SET UP AND RUN YOUR OWN BUSINESS
Setting up your own business is not for the faint hearted. Keeping a thriving business afloat and managing growth are equally challenging. A good grasp of business practice is essential if your business is to expand into a thriving enterprise. This book provides valuable information for those starting up and also for those who want to expand their existing business. It will show you how to: research your market; prepare a business plan; raise finance; understand the basics of accounting and taxation; develop a marketing and sales strategy; understand employment law; and manage for growth. Both authors are experienced entrepreneurs who are familiar with the challenges of starting up and running a business.
- Book | 292 pages
- 25 Oct 2002
- Kogan Page Ltd
- London, United Kingdom
Table of contents
Part One Setting Up Your Business - Key Considerations: 1 Defining and Analysing Your Business - An overview of recent business start-up experience, Profiles of business start-up entrepreneurs, Defining your business, Analysing your business needs, Your first SWOT analysis, Checklist; 2 Limitations to Growth - External weaknesses and threats, Inherent weaknesses and threats, Checklist; 3 Researching Your Market - Different types of research, Research objectives, Carrying our desk research, Engaging in field research, Using your market research findings, Checklist. Part Two Capital Funding and Business Finance: 4 Funding Alternatives - Kevin R Smith, Proprietor's or founder shareholders' capital, Term loans and overdrafts, Asset-based finance, Government schemes and grants, Formal and informal venture capital, Alternative capital structures; 5 Raising Capital - Kevin R Smith, Writing the business plan, Taking professional advice, Identifying external equity sources, First round finance, Preparing for due diligence, Negotiation and closing. Part Three Essential Management Functions: 6 Marketing - Market research, Segmentation and strategy, Image, Direct marketing, Advertising and PR, Damage limitation, The Internet, Trade shows and exhibitions, Checklist; 7 Sales and Customer Relations - Rejection, persistence and the small business factor, Building a strategy and the sales process, Motivating and rewarding the sales team, Customer service, Telesales and call centres, Checklist; 8 Procurement and Purchasing - Civil law and the buying and selling of goods, Product selection, Purchasing professional services, Purchasing practice, Checklist; 9 Transportation - Contract delivery or own transport, Vehicle procurement strategies, Fleet management services, Checklist; 10 Financial and Management Accounting and Controls - Cash management, Cost analysis, Pricing and estimating, Budgeting and cash flow forecasts, Variance analysis and monthly accounts, Checklist; 11 Bookkeeping and Administrative Systems - The basics, Single entry bookkeeping, Double entry bookkeeping, Computerised accounts, Other administrative issues, Checklist; 12 IT and Management Communications - Introduction, Platform choice, Applications, Forecasting software, Accounts and business management software, Customer relationship management (CRM), Internet connectivity, E-mail, The World Wide Web, Hardware and networking, Printing, Security, Networks, Mobile computing, Supplier choice, Conclusion, Checklist. 13 Taxation - Paul White, Tax planning, Income tax, National insurance contributions, Corporation tax, Capital gains tax, Capital allowances, Relief for trading losses, Value Added Tax (VAT), Tax planning for close company shareholders, Tax rates; 14 Employment and Human Relations - Employment law, Additional employment regulations that apply according to number of, employees Discrimination law, Other issues involving employment or discrimination law, Recruiting staff. (Part contents.)
Jonathan Reuvid was formerly an economist for the French national oil company, Total. From there he moved into investment banking, financial consultancy and marketing. He has since embarked on a new career in business publishing, including editing and writing a series of international business books with Kogan Page. Jonathan is the author of several titles most notably including Working for Yourself and Working Abroad, both published by Kogan Page. Roderick Millar is an experienced writer on business practice and development. He is well placed to advise on small business issues as he has run his own company based in London for the past four years. He is the editor of several Kogan Page titles.