Services Marketing: Aust & NZ

Services Marketing: Aust & NZ

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Explains the distinctive approach required by successful service organisations - both commercial and not-for-profit - to plan and implement a marketing strategy. Every chapter examines current services marketing practices in both Australia and New Zealand, and internationally, with emphasis on the Asia-pacific region.
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Product details

  • Paperback | 570 pages
  • Prentice Hall Australia
  • New South Wales, Australia
  • 0724811230
  • 9780724811236