The Service Management Course

The Service Management Course : Cases and Readings

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Description

A companion to "Service Breakthroughs: Changing the Rules of the Game", this book provides 35 case studies and eight readings which illustrate how firms have managed to alter the shape of various areas of business.
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Product details

  • Hardback | 700 pages
  • 165 x 243 x 50.8mm | 1,516g
  • The Free Press
  • New York, United States
  • English
  • 0029140919
  • 9780029140918

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