Serious Creativity

Serious Creativity : Using the Power of Lateral Thinking to Create New Ideas

3.87 (263 ratings by Goodreads)
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Description

Since its first publication, Serious Creativity has established itself as the standard textbook on creativity. Creativity is no longer a matter of old-fashioned brainstorming and hoping that ideas will somehow happen. There are now formal tools that can be used deliberatively and systematically.Edward de Bono, the originator of lateral thinking and widely acknowledged leading international authority in the field of creative thinking, writes with twenty-five years of experience and a long list of prominent clients behind him (Du Pont, Exxon, Shell, Ford, IBM, British Airways, Ciba Geigy, Citibank to name only a few...)By learning his methods of 'serious' creativity, which are now widely in use and have stood the test of time, 'conformists' can become more creative than 'the rebels'. Creativity need no longer be a mystery or a special gift - it is a skill that can be learned and applied.show more

Product details

  • Paperback | 352 pages
  • 130 x 197mm
  • Profile Books Ltd
  • Profile Business
  • London, United Kingdom
  • New edition
  • New edition
  • 186197552X
  • 9781861975522

About Edward de Bono

Edward do Bono is regarded as the leading international authority in conceptual and creative thinking and in the teaching of thinking as a skill. His instruction has been sought by governments and by the foremost corporations throughout the world. He designed and runs the CoRT Thinking Programme, which is internationally the most widely used method for the teaching of thinking in schools.He has written 46 books, is published in 28 languages, and has made two TV series. He was a Rhodes Scholar at Oxford, and has held appointments at the universities of Oxford, Cambridge, London and Harvard. He owns and lives on an island in Venice where he runs international seminars.show more

Rating details

263 ratings
3.87 out of 5 stars
5 31% (82)
4 37% (96)
3 24% (62)
2 6% (16)
1 3% (7)
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