Semiotics in the United States

Semiotics in the United States

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""As a glimpse onto U.S. American semiotics through the mind's eye of a witness, participant-observer, architect, and midwife, this slim but rich book fulfills its title."" --Journal of Linguistic Anthropology""This book is an invaluable historical, conceptual, and anecdotal account of the rise of semiotics in the United States."" --Review of MetaphysicsSebeok, who has done more to establish the field of semiotics in the United States than any other single scholar, here draws upon his personal experiences of half a century to present the achievement and current status of semiotics in this country. He focuses on salient individuals and intellectual issues, including theatre, television, folklore, sociology, tourism, and graphic design. He also examines semiotic applications to architecture, marketing and advertising, jurisprudence, and medicine.
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Product details

  • Paperback | 184 pages
  • 141 x 210.1 x 16.3mm | 283.66g
  • Indiana University Press
  • Bloomington, IN, United States
  • English
  • 0253206545
  • 9780253206541

Table of contents

Part I Part II Part III Appendix: Vital Signs References Index of Names
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