Selling Today : Building Quality Partnerships
Continuing to mirror the changing nature of personal selling in America, this study focuses on the principles and practices used by individuals who achieved long-term success. It emphasizes the value of high quality, long-term relationships that yield repeat business and referrals. The study contains many examples from successful smaller, marketing-oriented businesses and covers information and exercises on sales force automation (SFA).
- Mixed media product | 582 pages
- 203.2 x 256.54 x 22.86mm | 1,270.05g
- 17 Feb 1995
- Pearson Education (US)
- ALLYN & BACON
- Old Tappan, United States
- 6th edition
Table of contents
Selling today - developing a personal selling philosophy; developing a relationship strategy; developing a product strategy; developing a customer strategy; developing a presentation strategy; sales management; telecommunications and future selling.