Selling Today

Selling Today : Building Quality Partnerships

  • Mixed media product

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Description

Continuing to mirror the changing nature of personal selling in America, this study focuses on the principles and practices used by individuals who achieved long-term success. It emphasizes the value of high quality, long-term relationships that yield repeat business and referrals. The study contains many examples from successful smaller, marketing-oriented businesses and covers information and exercises on sales force automation (SFA).show more

Product details

  • Mixed media product | 582 pages
  • 203.2 x 256.54 x 22.86mm | 1,270.05g
  • Pearson Education (US)
  • ALLYN & BACON
  • Old Tappan, United States
  • 6th edition
  • 0205164463
  • 9780205164462

Table of contents

Selling today - developing a personal selling philosophy; developing a relationship strategy; developing a product strategy; developing a customer strategy; developing a presentation strategy; sales management; telecommunications and future selling.show more